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SEO Guest Post #1

February 29, 2008 – 8:16 pm | by Daryl Tay

As promised, we’re kicking off a series of guest posts by Shi Heng Cheong on Search Engine Optimisation (SEO). Here’s question #1:

1) What is SEO and Why Does it Matter?

SEO is about getting visitors to your Web site from search engines by being visible when people search for terms related to your site’ content. SEO is more than just getting high ranking in the search engine results page(SERP).

Targeted Traffic High Response

You want search engine traffic because these are filtered traffic and highly relevant to your site’s content which in turn increases the success rate of getting your most wanted response.

Effective search engine optimization strategies can get you the search engine visibility and targeted traffic to promote your services and products. It is low cost, offers measureable results and imposes no geographical barrier.

On the other hand, advertising and promotion using traditional media is high cost, results not easily measureable and usually confined by geographical barriers.

Search Engine and The Long Tail

Search engine is an effective tool for filtering The Long Tail, and it is in this part of the market that search engine optimization and search marketing excel.

Now, small and medium-sized companies with limited marketing resources can tap into this huge number of niches and grow their business. The days of blockbuster hits are numbered. With the Internet and ever increasing online space, more variety can be offered in smaller numbers. Think Amazon.com and eBay.com.

The search engine helps the consumers to find the unique products they want. As for the merchants, it is important that their Web site can be found in the search engine results listing.

SEO - Marketers’ Core Competence

Search engine optimization should and will be the core competence for all marketers as companies rely more on the Internet to conduct business. Using the search engine to promote your business need not be rocket science.

Here’s the 3 simple steps that will ensure good ranking and quality traffic to your site:

1. Select the right keywords

2. Make your Web design search engine friendly

3. Make your site simple and easy-to-use

About the author: Shi Heng Cheong is with Finggle Pte Ltd - a search marketing training company that conducts regular SEO Web Design Courses and SEO workshops to Web specialists, marketing professionals and business owners.

Tags: search marketing, SEO, the long tail