Social Media & Digital Marketing in Singapore

Twitter Customer Service Case Study: Firefox

I’ve only been using Firefox for two months and made the change primarily because of it’s enhanced security and great plugins. Somewhere along the way, being the sometimes-technologically-challenged person I am, I changed a setting that caused my downloaded files to be saved when I wanted them to be opened.

So of course, I turned to Twitter:

And got a reply back very quickly from @firefox_answers:

And I was amazed. Firefox has two things going for it: great product and great customer service. Not going to go into the debate of which is better, but it’s important to have both.

Before you start thinking “Sure, great for companies like Firefox or Microsoft whose users are right in front of Twitter”, but what if your company could jump in and respond to these questions?

• I wonder what’s good on tv tonight
• Why does my [insert brand] printer keep printing it’s test page?
• What should I get for mother’s day

The list goes on. There’s some commentary on how the vast majority of Twitter users talk about frivolous things. That may annoy some, but to companies, it’s an opportunity to jump in, join the conversation and make a positive difference the same way Firefox did for me today.

Tags: firefox on twitter, solving firefox problems, twitter, twitter case study, twitter customer service, using twitter to listen