200 Nipples Covered A Month
July 18, 2008 – 5:03 pm | by Daryl TayLast week I was looking through my feeds on Google Reader (an act that is becoming less and less frequent with work piling up), and saw one of del.icio.us’s “hotlist” saying “200 Nipples“. How could I resist clicking?
Turns out it is a t-shirt selling website that runs batches of t-shirts in exactly 100. Hence they aim to cover 200 nipples every month if they sell 100 t-shirts. The interesting thing about them is that each t-shirt is uniquely numbered, and corresponds to the amount you pay. So you’d pay $70 for t-shirt #70, and $1 for t-shirt #1. Pretty interesting concept and a novel business idea. Sounds to me like they would’ve had to have done some pretty intensive forecasting and cost modeling to come up with this, so credit given there.
What I really like about the company is their blog and product is geared towards conversation or discussion pieces, as you can read about in their writeup for their t-shirt for the month of July and their not-too-serious FAQ page and of course the story behind their company name, gives them a sense of “character” that most brands don’t possess.
Will they be a big player in the world of t-shirt businesses, only time will tell. But for now, I’m subscribed to their updates so I know when their latest design is released so I can snag me a t-shirt (hopefully when I’m up in the US so I can save on shipping).
Tags: 200 nipples, buying t-shirts online, conversation starters, discussion on t-shirts, faq pages, online shopping, threadless
3 Responses to “200 Nipples Covered A Month”
By Wade on Jul 18, 2008 | Reply
Thanks for the link and the kind words about what we’re trying to do here. (Which is sell clothes that aren’t boring and art that doesn’t lose money.)
If anyone wants to buy a shirt from the site, use the coupon code BEGINNERS-LUCK-10 for 10% off any first purchase. It’s something I’m trying to spread around as a “thank-you” to blogs and other communities showing an interest in the site.
Cheers,
Wade
Partner
200nipples.com
By iammyy on Jul 19, 2008 | Reply
interesting ! I want #18 !! (hint.)
By Smith on Oct 2, 2008 | Reply
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