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Alignment Difficulties Aren’t Reserved For Companies

August 26, 2008 – 10:25 pm | by Daryl Tay

You might have read that the Social Media Breakfast | Singapore team had a meeting last week and one of the big issues we discussed (and are still discussing) various ways of partnering up with companies, agencies and organisations for future breakfasts.

The reason why we’re taking so long to come to a conclusion, is because it’s not an easy one to make. Walter mentions the concept of “fit” and that’s something that’s important to us. How does the company view social media? How do they view the community? Is our network something to be leveraged on, or developed? What’s their interest and/or agenda? How transparent are they in revealing this interest/agenda? Does aligning with them discriminate against other brands, companies or agencies?

Lots of tough questions, all not easy to answer. So here’s the challenge: If you’re one of the commercial entities who are looking at partnering with us - send us something that will not only convince us it’s the right move, but leave no shred of doubt that it’s a good move for us, for you and for the community. If you understand social media and community, it shouldn’t be all that hard.

For the bloggers, podcasters and others in the community, how do you deal with this issue? Does any partnership/sponsorship do? Or are there deeper questions to ponder? Comment below!

Tags: accepting corporate sponsorship, aligning with bloggers, aligning with companies, community, coolinsights, dealing with commercial entities, social media breakfast singapore