Social Media & Digital Marketing in Singapore

Maybe Small Towns Can Utilise Social Media?

While walking home the other night, I was hit by the opposing view to my earlier post, “Maybe You Don’t Always Need Social Media?”. That post was written very much from an external point of view, someone traveling/visiting Kingston for the first time. But how about utilising social media within the boundaries of the town?

I think there are two factors going for it here:

1) It’s a university town – that means there are many, many people here of the Gen Y age, who are probably connected to their laptops half the time. Especially while they’re in school.

2) It’s a small town – Everyone knows where everything is, it’s easy for word of mouth to get around.

Let’s think about it for a second. The town has 117,000 people. Majority of them are in either of the universities, would it be a good investment to maybe develop a widget with the latest beer sales for one of the many pubs? How about a video showing the latest fashion arrivals at one of the stores downtown?

There aren’t many shops around here, but there is still competition. What better way to stand out and fight for mindshare than to be online?

Random thought, would love to know what you think, especially considering you’re likely to come from a place very different from Kingston, and very different from Singapore.

Tags: kingson, queen's university, social media, social media in small towns, university town