Social Media & Digital Marketing in Singapore

Links For The Week: 12th October

In line with generating some social capital, I thought I’d go back to my link-sharing ways to both spread stuff of value, as well as generating some nice linklove.

Corporate Social Media

Social Media For Business – Who’s Doing It Well & How – In addition to some common social media case studies, I really liked breaking down the social media strategy to a four step process, and being absolutely clear who your target audience is. Too many people have the misconception that social media reaches everyone, and reaches them quickly. False on both accounts.

Don’t Be Boring – Ten Company Blogs Analysed – by who else but Hutch Carpenter from May’s blogs worth reading. What I appreciate is the attempt to distill blogposts and empirically count them, what I enjoyed was hearing that companies include silliness in blog content. And why not? Brilliant, I say.

5 Competencies of the Connected Corporation – For the people working in social media enabled workspaces. I think being in the loop and being nimble are traits that you need to have in this new world. The sooner companies realise this and try to get there, the better.

RSS

I’m Evangelizing RSS With Google Reader’s E-mail Function – Haven’t linked to Louis Gray in awhile (though I am still reading him frequently), but this post is great because I honestly have never used Google Reader’s email function. Now that I know how useful it is, you can bet I’ll be using much more of it. Oh, and it doesn’t hurt that Louis has emailed someone content from my blog. Thanks!

Music

What Would the Perfect Streaming Music Service Look Like? – Although I usually blog about music over on my personal blog, I think this link is good just to share good stuff about the music world, and how it’s not driven by the labels. I feel their legal nonsense and DRM issues in general are the biggest threat to music innovation.

I’m always on the lookout for great blogposts to read and share. If you have any, feel free to post them in the comments, or send them over to my Delicious profile.

Tags: being in the loop, being nimble, competencies of the connecting corporation, corporate social media, corporate social media case studies, drm, evangelizing rss, generating social capital, google reader, hutch carpenter, louis gray, music industry, read write web, record labels, sharing links, social media for business, streaming music service, uniquefrequency on delicious