Social Media & Digital Marketing in Singapore

Links For The Week: 20th October

Oh so much good stuff this week from my favourite writers. Let’s get right to it!

Plurk

I’ve talked so much about Plurk, I really hope you’re on it by now! Make Use Of tells you how to become a star in the Plurk Universe. Nothing groundbreaking, but it’s a nice read, especially for those thinking about signing up. (ps: Don’t forget to add me as a friend too).

Recession Opportunities

It’s the wrong move, but ad spend, marketing and PR are the first things to go when budgets get cut, especially in recessions. Which means it’s never been a better time to look at social media tools as a great alternative.

Christopher Penn (of the Marketing Over Coffee podcast) gives us opportunities and predictions for the recession and Chris Anderson of the Long Tail tells us what the recession meant for “free”. I would pay attention to the “freemium” model, which isn’t yet hugely popular back home.

Twitter

In those small pockets of time that Plurk is down, some of us still go over to Twitter, and Brian Solis gives a great rundown of tools available, which is worth reading if you’re using Twitter for business or community management. (ps: I’m on Twitter too)

Community Management

Speaking of community management, Corvida over at Shegeeks.net recounts her lessons as community manager for Read Write Web. Most important for people thinking they’re community managers, “Everyone wants to be our friend” is a very terrible misconception. Get with the programme.

Word Of Mouth

Andy Sernovitz aka the word of mouth guy has a post called “Give away your buns” which brings home the lesson: “Every spoiling asset is a marketing tool”. I’ve seen this – or rather the lack of this – at work too many times. It’s time for companies to start utilising word of mouth more effectively.

Did you read anything mindblowing this week? Would you care to share? Share it with me on Delicious.com, or post it in the comments below! Did you find the links useful? What type of links would you like to read more of? Love to hear from you as well.

Tags: ad spend in recession, andy sernovitz, brian solid, chris anderson, christopher penn, community management, corvida, delicious, free, freemium, make use of, marketing over coffee, Plurk, plurk universe, read write web, recession opportunities, shegeeks, social media during recession, the long tail, twitter, wom, word of mouth