Social Media & Digital Marketing in Singapore

Links For The Week: 2nd November

The travesty. It has been a week since I last blogged! Don’t worry, not a sign of things to come, but rather a sign of a c-r-a-z-y week. I have loads of posts lined up including the costs of not being involved in social media, clarifying my stand on “make sure your product doesn’t suck”, a guest interview with Todd Murray of Active Channel, my worries over FeedBurner, an example of media convergence that I do like and why some people don’t get Twitter, among other things. If any of this sounds good to you, check back frequently or why don’t you subscribe via RSS for free, and have it delivered to you when it’s published? And speaking of RSS…

RSS
Steven Hodson tells that Why RSS feed adoption sucks doesn’t get any simpler than this, and I can’t agree more. The problem he talks about – clicking on an RSS feed sign and getting gibberish HTML – happened to me at least twice before I finally adopted RSS. And there were months in between those instances.

Blogging
I have an audio comment on Six Pixels Of Separation #128 by Mitch Joel, sparked by his blog post which asks when is it okay to delete blog comments? I couldn’t believe the number of people who said “My blog, my rules”, so I turned the question around and directed a question at those very same people: “Would it be okay if a company said “my blog my rules?” and went around deleting negative comments?”. I deliberately didn’t blog about this so that the discussion can take place on SPOS, so do give it a listen!

Social Media
The 5 Critical, Current Responsibilities of a Social Media Expert – I dislike the term social media expert because I don’t believe they exist, but in any case, if you’re into social media and adopting it for your company, you need to read this.

More importantly, you need to watch this video from Christopher Penn of the Marketing Over Coffee podcast titled Building Blocks of Social Media: Social Media Prerequisites.. Awesome stuff from beginning to end. The Q&A at the end was very enlightening to me. Usually when we deal with social media plans we jump to the solution, Chris’s questions remind us how important analysis is as well. I can’t embed the video and it’s pretty huge, but definitely worth a watch. And the podcast is worth subscribing to as well.

Research from Epsilon shows promise as to where companies are turning their marketing mix attention to. I personally believe the numbers to be inflated, but nonetheless, good info if you are looking for more stats for corporate buy in.

Podcamp Singapore
Claudia gives us a full recap from what went on at Podcamp Singapore. I definitely would have loved to be there, loved to have spoken and participated, but this is a close second!

That’s it for this week, as always, share your links with me in the comments, or you can find me on delicious.

Tags: #podcampsingapore, active channel, building blocks of social media, christopher penn, claudia.sg, deleting blog comments, feedburner, marketing mix, marketing over coffee, media convergence, mitch joel, podcamp singapore, responsibilities of a social media expert, rss adoption, six pixels of separation, social media, social media prerequisites, social media research, spos, steven hodson, subscribe via rss, todd murray, twitter, winextra