An Example Of Convergence I Do Like: The Amazing Race
November 5, 2008 – 12:04 pm | by Daryl Tay
Travelocity Gnome
I was watching The Amazing Race last week (can you believe it’s in it’s 13th season?) and in this particular challenge, contestants had to locate a Travelocity Gnome, hidden in the city. It’s brilliant because it’s perfectly relevant, and incorporated not just as product placement or sponsorship, but as an actual part of the game, as opposed to being shoved down my throat. (Hear that, Rock Band 2?)
Personally, I had only tangentially heard of Travelocity before this, but the Gnome is a great idea! If only “he” blogged… don’t see any sign of it on their homepage.
What other examples of media convergence have stood out for you, be it positive or negative? Did it eventually lead you to interacting with the brand? Why or why not?
Tags: media convergence, product placement, the amazing race season 13, travelocity gnome
2 Responses to “An Example Of Convergence I Do Like: The Amazing Race”
By claudia on Nov 6, 2008 | Reply
The Gnome if i’m not wrong shows itself in all of the amazing race seasons somewhere within the race.
By Daryl Tay on Nov 7, 2008 | Reply
@Claudia: yeah it looks like it’s been around for quite awhile. I don’t remember it from the earlier seasons when I used to watch (maybe before season 5)