Social Media & Digital Marketing in Singapore

Taking My Business Elsewhere

In July of 2008, I wrote two posts on what not to do when selling homogeneous products with specific references to G&B Comics at the Bras Basah Complex, and today I’ve finally decided to take my business elsewhere.

You might remember in one of the posts, I said “Don’t make it seem like all you’re in for is the money“, referring to my email telling them not to order product for me while I was away in Canada, and their subsequent reply.

Today I enter the shop and they dump four months worth of comic books on the counter. When I told them I had emailed months in advance not to order comics for me and that I had received an acknowledgment from them. I got an irritable look like this was my fault. I sent them that email to save them money and stop them from over-purchasing, but clearly, such intentions aren’t appreciated.

As I’ve said many a time, in this recession economy, if I can get the exact same product at a different store for a lower price, better customer service or some other differentiating factor, I’ll do it. And that means you’ll lose out.

With that, goodbye G&B Comics. Your horrendous customer service has done you in and I assure you, the customer lifetime value you’re losing from this hardcore comic book reader will amount to the thousands that someone else will be benefiting from.

Tags: bad customer service, bras basah complex, canada, comic books, comic shops singapore, g&b comics singapore