Social Media & Digital Marketing in Singapore

HBO Asia Takes Personalisation To New Levels

HBO True Blood Calendars

Earlier this year, I got an email from Yin Qi from HBO Asia, who I met at a Social Media Breakfast, asking me if I was back from exchange and that HBO had a little something to send me for the new year. I replied yes and provided them with my address.

HBO Handwritten Note

When the package came, I was pleasantly surprised to find not one, but two True Blood calendars, as well as a handwritten note from Yin Qi. I mean anyone can send calendars, and a printed note would have been fine, but a small difference like a handwritten note, really helps such efforts at building a relationship stand out.

That aside, I think the strategic elements of this outreach effort are pretty strong.

1) By giving me two calendars, HBO Asia has made it easy for me to give one (or both) away, thus getting the word out more effectively. Word of mouth doubles (at the very least), not counting if I put it in a public place like the Campus Radio studio.

2) The calendars also come with stickers (which the note drew my attention to), which allows for tertiary students like me who have laptops open all the time, to conveniently take one and stick them on the front, as many people do in school. The stickers aren’t explicitly “HBO Asia” or “True Blood”, but quirky ones like “Bloody Free” and “Juicy Date” which just encourages people to ask a question about them.

HBO True Blood Stickers

Excellent effort from HBO Asia, and I’m looking forward to see and hear much more from them in 2009!

Tags: blooger outreach, hbo, hbo asia, personalisation, social media breakfast singapore, true blood