The DC Universe Blog – One To Learn From | Social Media & Digital Marketing in Singapore

Social Media & Digital Marketing in Singapore

The DC Universe Blog – One To Learn From

April 12, 2009 – 5:07 pm | by Daryl Tay

I’m a huge comic book fan. I read tonnes of them each year and like all comic book fans, I get my new from the internet these days, instead of the old comic magazines that used to be published.

So one of the Big Two, DC Comics (the other being Marvel), started a blog called The Source just about a week ago and has been publishing posts fast and furiously ever since. And I think while their industry, being one that sells new product on a weekly basis, certainly fits the speed and delivery of a blog very well, they’ve used it in some interesting ways that have made me sit up and take notice.

First of all, when you get to the blog, you can’t help but notice the “After Watchmen” banner right on top. Absolutely brilliant strategic move to tie in the blog to the hit movie, and let the larger audience know that Watchmen was indeed a product of DC, many many years ago.

The next and most obvious way for DC to utilise their blog, would be to tease upcoming content. And they’re doing just that, with lots of stuff on this summer’s big event, Blackest Night. So they do stuff like that, which certainly helps put their product front and center in people’s minds, but what I really like is the way they’ve used the blog to humanise the company. For example, the blog details a day in the life of a Batman group editor, as well as pictures of certain interiors of the office.

I talk to people about starting a blog all the time, and I’m always astounded when people say their stuff is boring, no one wants to read this, what’s there to blog, the usual excuses.

There’s lots of things that can be done with a company blog. And surprise surprise, it doesn’t always have to be about your product/service/cause/non-profit/school/whatever, and frankly, neither should it be.