Comments on: Clients, Are You Letting Your Social Media “Expert” Take Advantage Of You?

By: The Flipside Of The Social Media "Guru" | Social Media & Digital Marketing in Singapore - UniqueFrequency.com

Mon, 26 Oct 2009 14:38:16 +0000

[...] The fact here is there’s a gap. A gap which both sides are readily willing to exploit. I’m not agreeing with either but let’s face it, companies who hire the social media “gurus” aren’t really victims here. They get them because they’re equally eager and greedy at the chance to jump into this and will hire anyone, qualified or not, and don’t bother to do their research. [...]

By: Adam Green

Adam Green — Fri, 17 Apr 2009 16:14:26 +0000

Ok. I agree with that. The client needs to know this before they start. They shouldn’t think that monitoring will get them through the whole process. If anything, just monitoring can be counter productive, because they get all worked up about what they find, without knowing how to react.

By: Daryl Tay

Daryl Tay — Fri, 17 Apr 2009 15:06:07 +0000

@John: Thanks!

@Liana: Well at least for you, you’re in good hands =)

@Adam Green: Right I’m saying the two should come together because both monitoring and engagement requires training. But, the client need to know this and ask for this, to prevent being blindsided with “oh engagement costs you extra”. Who they decide to actually do the engagement, whether their agency or someone in-house, is entirely up to them. But they should be aware of the steps up front.

By: Adam Green

Adam Green — Fri, 17 Apr 2009 13:22:45 +0000

I’m confused. You imply that a company is being ripped off by being taught how monitor first, without engagement. Then you say, “It’s way too easy to do the wrong thing when commenting on a blog, using Twitter, using Facebook or just replying on a forum.”

It seems like the responsible thing it to teach a client how to monitor using simple, free tools, like Google Alerts, but have them leave the commenting up to an outside professional, or an in-house person who has really studied how to do it.

By: liana

liana — Fri, 17 Apr 2009 08:32:58 +0000

Totally agree. I think before a company/executive jumps on the latest social media bandwagon, it is important to observe and listen in to see if it is something that you or your company want to be associated with. Hearing someone talk about it is also different from experiencing it yourself! And no matter how knowledgeable the agency is, he/she will never understand totally what makes your company tick and what are the do’s/don’ts of your company policies.

Good reminder, Daryl!

By: John Kerr

John Kerr — Fri, 17 Apr 2009 06:22:18 +0000

Great post Daryl – you’re getting a real point-of-view in your posts, keep it up!

By: Choosing ‘Experts’ - Screening is Better than the Cure « digital CONSORTIUM

Fri, 17 Apr 2009 06:16:23 +0000

[...] 2009 April 17 tags: edelman, experts, Marketing, socialmedia by johnkerrnz Daryl Tay wrote an interesting post about the need for firms to do a bit of research and know exactly what they want (and why it is [...]