Arsenal Manager Arsene Wenger On Advertising
April 21, 2009 – 10:52 pm | by Daryl Tay
Arsene Wenger
Reading up on soccer (or football) news before tonight’s game, I came across a great quote by Arsenal’s manager, Arsene Wenger on the topic of mind games in sports, as he draws a parallel to advertising:
”I believe it [mind games] was always something which was overrated a bit. But it is part of our environment and part of the media.
”You never know how much impact it has because it is impossible to measure. It is a little bit like advertising – it is needed but what impact it has on sales you never know. With mind games it’s the same.”
Smart man, that Arsene Wenger.
[image credits: Sun News Online]
Tags: advertising, advertising impossible to measure, arsenal, arsenal manager, arsene wenger, football, impossible to measure, mind games, mind games in sports, overrated, parallel to advertising, part of the media, quotes, soccer
