Social Media & Digital Marketing in Singapore

The GennY Podcast #5 – Post-Ad:Tech Youth Panel Thoughts

The GennY Podcast

So Dorothy and I were speaking at Ad:Tech Asia yesterday at a youth panel, and there was much discussion at the panel, on Twitter and online about what was said. We decided a quick episode of GennY would be a great way to talk about our thoughts after the panel. You can check out this blog post with lots of details with what was said at the panel.

The show notes

• 00:00 – Daryl and Dorothy start us off, this is focused on the fallout after the Ad:Tech youth panel, 2009
• 00:27 – First point: Why this obssession with the distinction between “new” and “traditional” media?
• 01:55 – Daryl mentions that the tools are all the same and references Brian’s (@litford)’s comments in GennY #4 about the same tools having different usages, with different results. (GennY Podcast episode 004 – 22:34)
• 02:15 – Dorothy mentions that consistency across the different platforms is the key
• 02:55 – Is it about distinguishing the differences between them, or about how they can work together?
• 03:11 – Who do “influencers” really have to be?
• 05:34 – Down with “faceless” corporations on social media channels!! It’s impersonal and we can’t relate
• 06:55 – How about spokespeople from companies being the “faces” online?
• 07:44 – There are “stages” and “levels” in social media and the difficulty ramps up at each stage
• 08:17 – Perhaps co-ownership is the way to go. As long as there is someone available to listen
• 09:35 – Final point: Are youth really that different?
• 10:00 – Do older generations remember banner ads or TV ads?
• 10:18 – Marketers don’t like to hear that Gen Y doesn’t want to hear from “faceless” corporations, but isn’t it the same as receiving a telemarketer phone call or junk mail asking to sign up for a new credit card?
• 10:53 – Do the older generations go on websites and think “Wow this banner ad rocks I want to click on it”? Because if they don’t, why do they think we will?
• 11:10 – At the end of the day, would you be interested/excited about the ad if you were a consumer?
• 11:40 – Why would you do selective focus groups who may not even be your target group, when you could do it online with your fans and get fast feedback?

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Click play to listen, or download the file here, or subscribe to us on iTunes!

Drop either of us comments, questions or feedback: @uniquefrequency or @summerisque

Tags: ad tech, ad:tech asia 2009, adtechasia, banner ads, co-ownerships of brands, consistency, distinction between new and traditional media, dorothy poon, faceless corporations, gen y singapore, genny podcast, influencers, junk mail, litford, social media platforms, spam, summerisque, telemarketer phone call, Tools, tv ads, youth panel