Social Media & Digital Marketing in Singapore

Event Coverage: Acer Inspire Timeline Launch

June 15, 2009 – 10:12 pm | by Daryl Tay

I can’t speak for the people who are really into the tech sphere, but for consumers like me, I’m beginning to feel more and more like a laptop is a laptop is a laptop. Sure some will be marginally faster, some will have larger hard disk space, some will have a better webcam, but generally speaking, they’re pretty identical within certain ranges.

So what helps differentiate a laptop these days? I feel like it really comes down to physical differences, given that the inner workings are more or less identical. As a result, key aspects like weight and other dimensions as well as performance measures like battery life become increasingly more important.

It seems Acer knows this with the new Acer Inspire Timeline which is less than one inch thick, weighs 1.6kg for the 13” model, and boasts a battery life of up to eight hours. Also, they managed to fit in a dvd drive despite the size and weight, which is no easy feat!

One of the things that really made this laptop stand out for me was the Thermal Comfort technology, which uses a Laminar Wall Jet Technology, which is an advanced cooling technology used in modern jet engines. I have to admit I was reasonably sceptical that this would really work, but at the event, even after being switched on and played with for a couple of hours, the bottom of the laptop (where heat usually builds up) was almost as cool as a normal laptop is while switched off. Pretty darn cool.

What do you think are important attributes of laptops these days? What would you tell laptop manufacturers if they were looking for one key takeaway on how to improve their laptops?

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