Comments on: How Much Is That Banner Ad In The Window? http://uniquefrequency.com/2009/06/16/how-much-is-that-banner-ad-in-the-window/ Social Media & Digital Marketing in Singapore Sun, 14 Mar 2010 08:01:51 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Bernard Leong » Blog Archive » Facebook has almost conquered Southeast Asia and why http://uniquefrequency.com/2009/06/16/how-much-is-that-banner-ad-in-the-window/comment-page-1/#comment-3019 Bernard Leong » Blog Archive » Facebook has almost conquered Southeast Asia and why Fri, 10 Jul 2009 10:49:02 +0000 http://uniquefrequency.com/?p=882#comment-3019 [...] their western counterparts. Perhaps, brand marketers and media buyers should start to move beyond banner ad online advertising for a [...] [...] their western counterparts. Perhaps, brand marketers and media buyers should start to move beyond banner ad online advertising for a [...]

]]> By: Daryl Tay http://uniquefrequency.com/2009/06/16/how-much-is-that-banner-ad-in-the-window/comment-page-1/#comment-2996 Daryl Tay Tue, 30 Jun 2009 16:46:28 +0000 http://uniquefrequency.com/?p=882#comment-2996 @Razlan: Yeah the immediate example that comes to mind is this "Evony" game ad that I am seeing literally everywhere that I just can't avoid seeing. If that's the effect the company is going for, then 300million impressions works. The problem is that sometimes corporations have unrealistic expectations of banner ads. Just because they can track conversion, doesn't mean they should. I look at banner ads the same way as print or tv ads. You can't tell who exactly has bought it due to seeing which ad, so they're either equally effective or equally ineffective. As for which ad network, it's the one that runs ads on our main newspaper. @Razlan: Yeah the immediate example that comes to mind is this “Evony” game ad that I am seeing literally everywhere that I just can’t avoid seeing. If that’s the effect the company is going for, then 300million impressions works.

The problem is that sometimes corporations have unrealistic expectations of banner ads. Just because they can track conversion, doesn’t mean they should. I look at banner ads the same way as print or tv ads. You can’t tell who exactly has bought it due to seeing which ad, so they’re either equally effective or equally ineffective.

As for which ad network, it’s the one that runs ads on our main newspaper.

]]> By: Razlan http://uniquefrequency.com/2009/06/16/how-much-is-that-banner-ad-in-the-window/comment-page-1/#comment-2979 Razlan Mon, 29 Jun 2009 12:59:12 +0000 http://uniquefrequency.com/?p=882#comment-2979 If banner ads are used to generate revenue, it pretty much tank. Like you said, it's in the other half which is not working. But I do think banners help when you are using it for brand awareness purpose (Mocca? Bad example, I know, but that's the first thing that crosses my mind) and for acquisition, like membership acquisition. But... which website is in the right mind to charge that much for a week of eyeball? If banner ads are used to generate revenue, it pretty much tank. Like you said, it’s in the other half which is not working. But I do think banners help when you are using it for brand awareness purpose (Mocca? Bad example, I know, but that’s the first thing that crosses my mind) and for acquisition, like membership acquisition.

But… which website is in the right mind to charge that much for a week of eyeball?

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