Social Media & Digital Marketing in Singapore

Gillette’s Social Media Efforts: A YouTube Channel

I chanced upon Gillette’s YouTube channel via Twitter, and I have to say I like what I see:

I don’t know about sales, but I bet it got a few people thinking “oh yeah, time for me to replace my Gillette razor blade”. The 195 ratings with an average of 4.5 stars since it was posted two weeks ago surely can’t hurt either.

In short: It’s fun, fairly tongue-in-cheek, actually provides some useful information and is definitely spreadable. What’s not to like? Oh and it probably came in at a fraction of buying an ad on tv.

Tags: gillette, twitter, youtube channel