Comments on: Just What Is “Experiential Marketing” Anyway? http://uniquefrequency.com/2009/07/17/just-what-is-experiential-marketing-anyway/ Social Media & Digital Marketing in Singapore Sun, 14 Mar 2010 08:01:51 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jo Jordan http://uniquefrequency.com/2009/07/17/just-what-is-experiential-marketing-anyway/comment-page-1/#comment-3056 Jo Jordan Fri, 17 Jul 2009 18:42:51 +0000 http://uniquefrequency.com/?p=911#comment-3056 I would have thought that we should be marketing experience rather than trying to cobble experience onto marketing. I think you might have missed one important part of the experience is that it was a bonding ritual between young guys which was reinforced by excess :), respect from powerful people, learning rituals of knowledge beer drinkers. I think you are onto something here. Will be back to this post. Don't delet it! I would have thought that we should be marketing experience rather than trying to cobble experience onto marketing.

I think you might have missed one important part of the experience is that it was a bonding ritual between young guys which was reinforced by excess :) , respect from powerful people, learning rituals of knowledge beer drinkers.

I think you are onto something here. Will be back to this post. Don’t delet it!

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