Comments on: Singapore Writers Festival’s Mistake – Focusing On The Tools, Not The Goals http://uniquefrequency.com/2009/10/02/singapore-writers-festivals-mistak-focusing-on-the-tools-not-the-goals/ Social Media & Digital Marketing in Singapore Sun, 14 Mar 2010 08:01:51 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Daryl Tay http://uniquefrequency.com/2009/10/02/singapore-writers-festivals-mistak-focusing-on-the-tools-not-the-goals/comment-page-1/#comment-3404 Daryl Tay Tue, 10 Nov 2009 00:06:07 +0000 http://uniquefrequency.com/?p=992#comment-3404 @Pamela: Thank you! Glad you liked it and found it of value. @Pamela: Thank you! Glad you liked it and found it of value.

]]> By: Pamela http://uniquefrequency.com/2009/10/02/singapore-writers-festivals-mistak-focusing-on-the-tools-not-the-goals/comment-page-1/#comment-3402 Pamela Mon, 09 Nov 2009 17:11:16 +0000 http://uniquefrequency.com/?p=992#comment-3402 You hit the nail on the head with this, it's a great case study of how social media is not about using a set of tools, but to fit the tools into an overall strategy. Thanks for sharing this! You hit the nail on the head with this, it’s a great case study of how social media is not about using a set of tools, but to fit the tools into an overall strategy. Thanks for sharing this!

]]> By: The Singapore Daily » Blog Archive » Weekly Roundup: Week 40 http://uniquefrequency.com/2009/10/02/singapore-writers-festivals-mistak-focusing-on-the-tools-not-the-goals/comment-page-1/#comment-3294 The Singapore Daily » Blog Archive » Weekly Roundup: Week 40 Wed, 07 Oct 2009 04:03:38 +0000 http://uniquefrequency.com/?p=992#comment-3294 [...] Life, the universe and everything - Dee Kay Dot As Gee: Vodafone McLaren Mercedes Paddock Club 2009 - The FØØL’s Progress: Animation Nation 2009 - Rambling Librarian: Musings about Music: Lilly Allen, File Sharing, the Music Industry, NiN, Creative Commons - The Temple Of Thoughts 3: The Local Anime Market Paradox - Singaporean Skeptic: Stupid DJ makes fun of Singapore English - Singapore Sports Fan: The US pulls out of YOG’s swimming competition; and may skip shooting and cycling too [Thanks SFF] - Letter to BoBo: Letter 1 [Thanks Gwee] - Trapper’s Swamp: SIN and Create2010 shoots - UniqueFrequency.com: Twitter And The Singapore “Earthquake” - The Journey of a Decade: A letter to Mediacorp - The so called wedding event of the year [Thanks DK] - UniqueFrequency.com: Singapore Writers Festival’s Mistake – Focusing On The Tools, Not The Goals [...] [...] Life, the universe and everything – Dee Kay Dot As Gee: Vodafone McLaren Mercedes Paddock Club 2009 – The FØØL’s Progress: Animation Nation 2009 – Rambling Librarian: Musings about Music: Lilly Allen, File Sharing, the Music Industry, NiN, Creative Commons – The Temple Of Thoughts 3: The Local Anime Market Paradox – Singaporean Skeptic: Stupid DJ makes fun of Singapore English – Singapore Sports Fan: The US pulls out of YOG’s swimming competition; and may skip shooting and cycling too [Thanks SFF] – Letter to BoBo: Letter 1 [Thanks Gwee] – Trapper’s Swamp: SIN and Create2010 shoots – UniqueFrequency.com: Twitter And The Singapore “Earthquake” – The Journey of a Decade: A letter to Mediacorp – The so called wedding event of the year [Thanks DK] – UniqueFrequency.com: Singapore Writers Festival’s Mistake – Focusing On The Tools, Not The Goals [...]

]]> By: Social Media - Getting The Right Person To Do It | Social Media & Digital Marketing in Singapore - UniqueFrequency.com http://uniquefrequency.com/2009/10/02/singapore-writers-festivals-mistak-focusing-on-the-tools-not-the-goals/comment-page-1/#comment-3293 Social Media - Getting The Right Person To Do It | Social Media & Digital Marketing in Singapore - UniqueFrequency.com Tue, 06 Oct 2009 23:55:36 +0000 http://uniquefrequency.com/?p=992#comment-3293 [...] to recent “inspirations” like the badly executed Singapore Writers Festival and numerous bad PR pitches that really drive the point home. – you really need to be careful [...] [...] to recent “inspirations” like the badly executed Singapore Writers Festival and numerous bad PR pitches that really drive the point home. – you really need to be careful [...]

]]> By: matt http://uniquefrequency.com/2009/10/02/singapore-writers-festivals-mistak-focusing-on-the-tools-not-the-goals/comment-page-1/#comment-3289 matt Mon, 05 Oct 2009 16:01:57 +0000 http://uniquefrequency.com/?p=992#comment-3289 my beef with the SWF is that only 4 approved official languages apply. my beef with the SWF is that only 4 approved official languages apply.

]]> By: Jonathan Wong http://uniquefrequency.com/2009/10/02/singapore-writers-festivals-mistak-focusing-on-the-tools-not-the-goals/comment-page-1/#comment-3286 Jonathan Wong Sun, 04 Oct 2009 09:11:34 +0000 http://uniquefrequency.com/?p=992#comment-3286 Thanks for the mention, Daryl. :) Yeah, and I agree that many folks today only focus on the hot and new platforms, and not necessarily think about how it will actually help them solve their problems. Good case study. Thanks for the mention, Daryl. :)

Yeah, and I agree that many folks today only focus on the hot and new platforms, and not necessarily think about how it will actually help them solve their problems.

Good case study.

]]> By: Isman Tanuri http://uniquefrequency.com/2009/10/02/singapore-writers-festivals-mistak-focusing-on-the-tools-not-the-goals/comment-page-1/#comment-3281 Isman Tanuri Fri, 02 Oct 2009 23:19:30 +0000 http://uniquefrequency.com/?p=992#comment-3281 Another great post, a current and relevant case study. With the availability of all these tools, it is much more crucial and essential that coordination becomes central in any strategy or campaign. The marketers for the Singapore Writer's Festival should really get back to the basics of integrated marcoms and see how all these tools and messages should be unified seamlessly. Thanks for sharing, Daryl! Another great post, a current and relevant case study. With the availability of all these tools, it is much more crucial and essential that coordination becomes central in any strategy or campaign. The marketers for the Singapore Writer’s Festival should really get back to the basics of integrated marcoms and see how all these tools and messages should be unified seamlessly. Thanks for sharing, Daryl!

]]> By: The Singapore Daily » Blog Archive » Daily SG: 2 Oct 2009 http://uniquefrequency.com/2009/10/02/singapore-writers-festivals-mistak-focusing-on-the-tools-not-the-goals/comment-page-1/#comment-3279 The Singapore Daily » Blog Archive » Daily SG: 2 Oct 2009 Fri, 02 Oct 2009 03:15:04 +0000 http://uniquefrequency.com/?p=992#comment-3279 [...] Life, the universe and everything - UniqueFrequency.com: Singapore Writers Festival’s Mistake – Focusing On The Tools, Not The Goals [...] [...] Life, the universe and everything – UniqueFrequency.com: Singapore Writers Festival’s Mistake – Focusing On The Tools, Not The Goals [...]

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