Social Media & Digital Marketing in Singapore

The Flipside Of The Social Media “Guru”…

Is the company that is clueless about social media, which is equally harmful for the fresh grads looking for jobs thinking they actually found one that’s social media-related.

I’ve had enough of this social media “guru” bashing (for the record, I don’t consider myself one of them). I’ll take the opposite point of view, a view i was particularly familiar with until about three months ago:

How about all these companies who think they want to be involved and throw around catchphrases like join the conversation but have no clue whatsoever what they should be doing? Yeah you know the kind I’m talking about. Those who want to know how many Facebook friends you have so that they can use you to invite some of them to their “influencer events” or readily dump you the awesome job of “setting up a Facebook group” (while Facebook is blocked by their firewall).

Those are both true stories by the way.

The fact here is there’s a gap. A gap which both sides are readily willing to exploit. I’m not agreeing with either but let’s face it, companies who hire the social media “gurus” aren’t really victims here. They get them because they’re equally eager and greedy at the chance to jump into this and will hire anyone, qualified or not, and don’t bother to do their research.

Think about it. The social media “gurus” lure companies in with the false promises of solving their social media problems and take their money, the companies lure job applicants with real talent with the false promises of a chance to work in real social media and take a piece of their soul. Either way someone is getting conned.

It’s a match made in heaven.

Tags: companies, facebook, social media, social media guru