Thoughts On The U2 “Live” Concert/Webcast
October 26, 2009 – 12:41 pm | by Daryl TayAs I type this, there’s a live concert going on on YouTube (yes, YouTube) by U2.
I’m by no means a fan of U2 (don’t kill me) but there are a few interesting things about how this is done.
- While I wouldn’t call U2 an “old” band, one would argue their fan demographics skew slightly older. Getting a concert on a social channel could help spread the world to younger (< 18) fans in this day and age.
- U2 is a smart band. If you look at the stream (screen shot above) there are calls to action everywhere. Whether it’s monetary (buy album now), opting in for future news/transactions (joining newsletter) or spreading word of mouth (sharing on Facebook, Twitter) anything someone clicks on adds value to the broadcast and U2 in some way.
- This could really be the future of broadcasting where everyone globally interacts at the same time. We already see it during soccer matches if you follow them on Twitter. But what if it were aggregated to one channel (ie YouTube) for everyone in the world? It really changes your perception of television, media and broadcasting.
- Less of an observation but just a thought: how much bandwidth do they have?!?!?!
What did you think of the live concert? Just another live stream or revolutionary? Glimpse of the future or gimmick? Comment below!
[this post originally appeared as part of a group blog on Digiramblings]
