No brand will invest their products in the lesser known bloggers who have no readership simply because there’s no purpose. It doesn’t help sales so they don’t care for them. And for those whom they do endorse, they treat with care and generosity till one feels obliged or predisposed to the positive feelings even without trying on the products/services. Everyone likes to feel special. It is so easy for the endorsing companies to gratify these hungry bloggers by making just a teeny effort e.g. putting in extra samples, a little whisper in the ear that others are not getting as much as you are. And I think most products are about the same anyway, they probably won’t differ too much. How does dove shower gel differ from shokobutsu anyway? As long as they make you clean and not sprout a farm of pimples afterwards, they generally garner good reviews.

I miss old style blogging even though emotions tend to get a little exaggerated at times and people are not what they seem but at least the reason to write is right.

i have had this discussion a few times with several bloggers, and some of them are those who get invited to events often. they do agree that this is becoming the case, that bloggers are basically turning into a huge advertisement board for brands just so they’ll get invited to the next event. so u wonder… all those “reviews” – how genuine are they? do they only write good things so that they ensure they get invited to the next? or do they really like the product? in which case, is their judgment of it skewed towards liking it also because of their subconscious need/want to be included again the next time round? … which makes me wonder, why are they so hard up for those invites?

they want attention, they want to feel popular. hence, they are willing to trade in their reputation and credibility? well, when there’s a need for such, companies WILL exploit it. they don’t have anything to lose out anyway.