Certain Industries Are More Suited For Social Media, Right? Wrong!
November 30, 2009 – 8:40 pm | by Daryl TayLet me start by saying I write this post from a job hunter’s point of view. For the longest time I’ve been telling friends to do something, anything in the social media scene while they’re still in school to help them when they’re looking for a job. Designers have portfolios, why shouldn’t knowledge workers have something similar?
Without a doubt the most commonly used excuse is “oh you’re in marketing it’s a different industry”. I think this is absolutely untrue. It doesn’t matter whether you’re in the finance industry, law, medicine, HR, anything, social media can be used to strengthen your network and give you an advantage.
In the process of research at work I’ve come across people who podcast about comics as a means of promoting their store to financial institutions producing videos on the financial crisis to people who blog about plastics and chemicals to people asking questions about pottery on LinkedIn. There is space for every niche, it’s just whether or not you’re willing to look for it.
Tomorrow: three ways anyone can get started to contributing to their niche in social media.
Tags: Blogs, job hunting, LinkedIn, Podcasts, social media scene, videos
4 Responses to “Certain Industries Are More Suited For Social Media, Right? Wrong!”
By nicolethen on Dec 1, 2009 | Reply
TOTALLY AGREE
i helped my parents take the first plunge into blogging and creating a facebook account but i am amazed at how they found their way through the whole networking thing and all the functions.
my dad’s doing international training and my mom’s in the health business and i must say i do see how social media has benefited and facilitated their cause GREATLY
By Daryl Tay on Dec 2, 2009 | Reply
@Nicole: Hey I see you got a spiffy website! I have seen pretty good examples in the health business both on Facebook and LinkedIn and yeah it really doesn’t matter which industry there WILL BE someone like you online for sure. Thanks for commenting!
By Daphne Maia on Dec 2, 2009 | Reply
hmmm. i must say this… not every HR person views social media as a go-to reference for pre-recruitment checks… this is ASSUMING they do..