Social Media & Digital Marketing in Singapore

Questions To Ask Your Prospective Ad Agency

I came across this article titled Five questions every CMO should ask a prospective ad agency and want to draw attention to two specific questions.

Part of Q3 (What’s your criteria for hiring people?)

And find out for sure how many digital natives your agency’s hired recently. You definitely don’t want them playing catch up.

This I think is huge. And you know what? If the company says they’ve hired 10 new digital natives/Generation Y staff in the last year, ask them to show you a sample of their blogs/Twitter stream/etc to give you an idea of what these people are up to. This is a definite sign, trust me.

Q5

What are five recent creative ideas that aren’t ads?

This could be anything. An interesting use of social bookmarking for internal archiving purposes, running a new project entirely on Google Wave, using Facebook as the new company “intranet” to share information – something that demonstrates out of the box thinking which isn’t client driven – ie there’s some innovation from within.

The entire article is pretty good and definitely worth a read, and so are the comments. Once you’ve checked that out, what do you think? What questions do you need to ask your prospective ad agency?

Tags: advertising agency, Blogs, CMO, criteria for hiring people, digital natives, facebook, generation y, google wave, hiring talent, innovation, intranet, out of the box thinking, prospective ad agency, sharing information, social bookmarking, twitter