Unveiling The Sixth Sense
March 8, 2010 – 9:09 am | by Daryl TayAn ex-colleague sent me this last week and it’s probably the best example of augmented reality to date, demonstrated at TED in 2009 (though it never quite refers to itself in that way).
I think it addresses a really good point: we have all this meta data about everyday objects, companies, products and services hanging around online, but have yet to find a way to successfully merge that with what we do offline.
It’s important to think not just as a consumer, but as a business person for a minute: What if you could “see” the top (and bottom) rated items on a menu? Or who thought which starter went will with the steak? Perhaps a little more scarily, what if they’re checking out your printer at the store, but notice that a significant number of people feel a competitor’s brand prints better images?
We’ll probably only begin to see widespread adoption of such technology in the next 10-20 years, but the implications are going to be huge and it wouldn’t hurt to think about them now.
Tags: augmented reality, companies, consumer, objects, products and services, ted
2 Responses to “Unveiling The Sixth Sense”
By Jenny on Mar 8, 2010 | Reply
Am I considered a geek if I got really excited over this tech?