The Content Frustration
December 1, 2011 – 9:34 pm | by Daryl Tay
At a recent social media breakfast, almost all the attendees agonised over how hard it was to get the resources to create content and get others (read: upper management), to realise that content creation (or at least curation) is an important part of digital strategy.
Show them any blog post or article saying that content is important and they’ll say “of course the people you read/follow think so!”
So where are the people who think your website should be a giant “about us” page flooded with press releases?
And why is it when you ask them what’s the last thing they read on a website, they don’t say “press releases”, but insist that’s the most important thing to put on yours?
It boggles the mind.
Bonus: check out this video with CC Chapman, author of Content Rules to get a little more insight to why content creation is important for you and your organisation.
Inbound Now #14 – How to use Content Marketing & Curation for Business with CC Chapman from HubSpot.
[image credit: Cheezeburger network]
Tags: about us, bog post, content creation, content curation, content frustration, digital strategy, frustrated cat, press releases, social media breakfast, upper management
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