Archive for the ‘Icio’ Category
Tuesday, October 28th, 2008
Lots of awesome stuff this week, let’s get into it:
Social Media For Beginners
I’m always conscious that everyone’s visit to my site could be a first visit. If you’re looking for a great resource for how to dip your toes into social media’s waters, how about 35 tips for getting started with social media? Very beginner friendly.
Online Influencers
No secret, this is a pet topic of mine. Read Write Web says research suggests influencers are alive and well on social media sites. John Bell of Ogilvy also talks about working with word of mouth influencers and the ethics involved.
RSS
RSS adoption at 11%? I wonder if the numbers are accurate. It would seem lower than that, just from my personal friends.
Research
Two interesting articles on the usage patterns of Africans, particularly with respect to mobile. Might be of interest to the Comm215 Wiki at some point in the future, I suspect.
Community Management
Everyone wants to jump on the bandwagon and hire a community manager. Consider the job hazards of the community manager as told by Jeremiah Owyang before diving head in.
Finally, for education, The Edublogger asks if you’re making your life easier with Google Calendar. Vastly underutilised tool in classrooms and project groups for collaboration and it’s time you get started! Although my online tools have expanded to include reQall and Remember The Milk, I started with Google Calendar (or GooCal, as I affectionately call it), and it’s a great starting point.
As always, do share interesting links you read about this week with me, you can find me on delicious.com/uniquefrequency or simply leave the link in the comments!
Tags: african mobile usage, blogger outreach, community management, community manager, edublogger, google calendar, jeremiah owyang, job hazards of community manager, john bell, online influencers, read write web, rss, rss adoption, social media for beginners, tips for getting started with social media, wom, word of mouth influencers
Posted in Icio | 2 Comments »
Monday, October 20th, 2008
Oh so much good stuff this week from my favourite writers. Let’s get right to it!
Plurk
I’ve talked so much about Plurk, I really hope you’re on it by now! Make Use Of tells you how to become a star in the Plurk Universe. Nothing groundbreaking, but it’s a nice read, especially for those thinking about signing up. (ps: Don’t forget to add me as a friend too).
Recession Opportunities
It’s the wrong move, but ad spend, marketing and PR are the first things to go when budgets get cut, especially in recessions. Which means it’s never been a better time to look at social media tools as a great alternative.
Christopher Penn (of the Marketing Over Coffee podcast) gives us opportunities and predictions for the recession and Chris Anderson of the Long Tail tells us what the recession meant for “free”. I would pay attention to the “freemium” model, which isn’t yet hugely popular back home.
Twitter
In those small pockets of time that Plurk is down, some of us still go over to Twitter, and Brian Solis gives a great rundown of tools available, which is worth reading if you’re using Twitter for business or community management. (ps: I’m on Twitter too)
Community Management
Speaking of community management, Corvida over at Shegeeks.net recounts her lessons as community manager for Read Write Web. Most important for people thinking they’re community managers, “Everyone wants to be our friend” is a very terrible misconception. Get with the programme.
Word Of Mouth
Andy Sernovitz aka the word of mouth guy has a post called “Give away your buns” which brings home the lesson: “Every spoiling asset is a marketing tool”. I’ve seen this - or rather the lack of this - at work too many times. It’s time for companies to start utilising word of mouth more effectively.
Did you read anything mindblowing this week? Would you care to share? Share it with me on Delicious.com, or post it in the comments below! Did you find the links useful? What type of links would you like to read more of? Love to hear from you as well.
Tags: ad spend in recession, andy sernovitz, brian solid, chris anderson, christopher penn, community management, corvida, delicious, free, freemium, make use of, marketing over coffee, Plurk, plurk universe, read write web, recession opportunities, shegeeks, social media during recession, the long tail, twitter, wom, word of mouth
Posted in Icio | 2 Comments »
Monday, October 13th, 2008
In line with generating some social capital, I thought I’d go back to my link-sharing ways to both spread stuff of value, as well as generating some nice linklove.
Corporate Social Media
Social Media For Business - Who’s Doing It Well & How - In addition to some common social media case studies, I really liked breaking down the social media strategy to a four step process, and being absolutely clear who your target audience is. Too many people have the misconception that social media reaches everyone, and reaches them quickly. False on both accounts.
Don’t Be Boring - Ten Company Blogs Analysed - by who else but Hutch Carpenter from May’s blogs worth reading. What I appreciate is the attempt to distill blogposts and empirically count them, what I enjoyed was hearing that companies include silliness in blog content. And why not? Brilliant, I say.
5 Competencies of the Connected Corporation - For the people working in social media enabled workspaces. I think being in the loop and being nimble are traits that you need to have in this new world. The sooner companies realise this and try to get there, the better.
RSS
I’m Evangelizing RSS With Google Reader’s E-mail Function - Haven’t linked to Louis Gray in awhile (though I am still reading him frequently), but this post is great because I honestly have never used Google Reader’s email function. Now that I know how useful it is, you can bet I’ll be using much more of it. Oh, and it doesn’t hurt that Louis has emailed someone content from my blog. Thanks!
Music
What Would the Perfect Streaming Music Service Look Like? - Although I usually blog about music over on my personal blog, I think this link is good just to share good stuff about the music world, and how it’s not driven by the labels. I feel their legal nonsense and DRM issues in general are the biggest threat to music innovation.
I’m always on the lookout for great blogposts to read and share. If you have any, feel free to post them in the comments, or send them over to my Delicious profile.
Tags: being in the loop, being nimble, competencies of the connecting corporation, corporate social media, corporate social media case studies, drm, evangelizing rss, generating social capital, google reader, hutch carpenter, louis gray, music industry, read write web, record labels, sharing links, social media for business, streaming music service, uniquefrequency on delicious
Posted in Icio, case studies, social media, social media business | 6 Comments »
Thursday, May 8th, 2008
Listening to Marketing Over Coffee on the way home, there was a very small section talking about GoogleDocs and how you can activate a form to collect data for you. It also made me think further on the question about how much we’re collaborating (or not collaborating) online.
We had to create a wiki for our social media class, and of course, wikis tell you how much (or little) someone edited the final output. It was noted that a handful of people contributed the majority of the content, which made our Professor, Michael Netzley, less than thrilled. I brought up the point that though a few people may have been the actual ones to enter the text, doesn’t mean the whole team did not collaborate together. Both sides are debatable, but that’s not the point.
I’m an assistant scout leader for my alma mater’s scout troop and every year around this time we have a camp. As with previous years, the emails pile up, meeting minutes get distributed, camp schedules get sent and changed and re-sent and re-changed until eventually, no one knows what in the world is going on anymore.
To solve this, I set up a wiki for the leaders. It’s a private wiki so I’m sorry I can’t share the link. I will however say that we’re using PBwiki, which I find to be superior to Wetpaint in terms of editing as well as help. But that aside, so far it’s been helping us keep track of personnel and manpower, topics of discussion, a couple of things to be noted, schedules, equipment lists and so on.
No more losing of minutes on paper, no more “can you send me the latest schedule? I can’t find it”. Everything is up there and updated. To the minute.
So why aren’t more of us doing this? Is it the challenge of working alone as Michael brings up? Or an unwillingness to change our styles of working?
Does it make sense for us to share our items on Google Reader (my shared items are here)? Or on del.icio.us? How about collaborating on Google Docs in the classroom? In the office?
To me the biggest problem is convincing the people you’re working with that it’s worth their while. In my scout case study, I knew the people who were primarily going to enter the data would be the younger adult leaders, while the older leaders would keep and eye on it from time to time. To both of these groups, you gotta speak their language.
To my peers, it was the idea of collaboration. To see everything in one place, to have links and for easy reading. To the senior leaders, it was the idea of streamlining information. Not losing paper, not having to distinguish whether schedule(final).doc is the true schedule or schedule(final)THISISTHEREALFINAL.doc is the true schedule.
So how’s collaboration working (or not working) for you? Are you using wikis regularly? Online document processors or software based? Is it a challenge convincing your classmates/colleagues to use it as well?
Tags: collaborating with google docs, collaboration, collaboration on google docs, communicate asia, google docs, googledocs, marketing over coffee, meeting minutes, michael netzley, pbwiki vs wetpaint, schedules, scout wiki, scouts, sharing google reader items, social bookmarking, social media class, wiki
Posted in Google, Icio, Research, collaboration, social media | 4 Comments »
Sunday, March 23rd, 2008
Incredible week for Twitter news. Let’s get into it.
If you liked all that news but aren’t sure how to get started on Twitter, my handy guide called Twitter 201 is available:
Tags: best twitter apps, desktop application, growing your twitter network, how to get twitter, new water cooler, proposing over twitter, proposing via twitter, tech water cooler, tracking twitter conversations, tweetscan, twitter, twitter 101, twitter 201, twitter marriage proposal, twitter meet new people, twitter uses, twitter vision, twitter visualisations, twitter visualizations, water cooler effect, ways to have fun on twitter
Posted in Icio, twitter | No Comments »
Sunday, March 23rd, 2008
So much good stuff this week I’m going to split Icio Week into two.
Tags: 2007, blogger outreach, can't find google, customer always right, customer is wrong, customer not always right, data, empirical evidence, facebook event, health promotion board, Icio, marketers struggle with social media, non-profit social media, ntu fake ad, ntu fake advertisement, over hyped, PR new media, reputation management, save online reputation, second life, smu = ntu, social media breakfast singapore, social media space, successes
Posted in Icio, Singapore | No Comments »
Sunday, March 16th, 2008
It’s been a busy week and I’ve yet to read 900+ of my feeds, but here’s the best of what I read this week:
Tags: girls women prolific web users, google browser sync, internet demographics, joining the conversation, mainstream media, marketing communications, me generation, outdoor advertisements, shiftd, social media work, sync tools, using widgets to build brands, widgets
Posted in Icio, Marketing | No Comments »
Sunday, March 9th, 2008
- Want more subscriptions? Do what Chris Brogan does: Ask!
- Chris Clarke tells you why you should be an expert in some field to bring something special to the table. (Told you this guy only writes good stuff)
- Maybe we’re not facing Facebook fatigue? Statistics suggest there are still plenty of unique visitors on Facebook. Maybe it’s the early and/or late majority catching up?
Tags: all quirk no play, chris brogan, chris clarke, comments vs discussions, early majority, expert field, facebook, facebook fatigue, faux facebook fatigue, fugitive hunt, job hunting, late majority, mas selamat, nabilah, rss, subscribe, terrorist singapore
Posted in Icio, Singapore, social media | No Comments »
