Passed by this yesterday, one of the many banners hanging on street lamps.
Two almost exactly identical banners hanging from every street lamp for a block.
So here’s where it doesn’t make sense.
1) Why two? If you really had to waste money putting a banner outdoors, wouldn’t one do the trick? Or does placing them on either side of a street lamp guarantee double the eyaballs?
2) Why every street lamp? Why not every alternate one? When I drive past by the time I see the first one and look up more closely, it’s the third street lamp anyway.
So essentially, they could’ve either done one banner on every alternate street lamp and spent a quarter of their budget, or done it over a larger area (ie four blocks) and spend the same amount of money.
Or they could’ve just contacted animal, dinosaur or bird enthusiasts online and invite them to come and spread the word. It’s not like putting up street lamp banners are any more measurable than doing a blogger outreach exercise.
I bet the ad company is laughing its way to the bank.
It was really nice to see yesterday that of the 10 most popular posts on ping.sg, three were about SMB:S2, even though it was three days after the event!
As always, I think it’s great to have a central “collection” point for all the media generated around the event, so here’s the rundown:
Video: Social Media Breakfast 2.0 by Miccheng (ps another video on Geek Goddess TV should be out June 4th!)
I clicked on their Facebook ad (one click through) and from then told about 8 people about Snapfish (of which 5 signed up), blogged about it (leading to 10 clicks) and got one comment saying the Snapfish pictures were “excellent”.
How many Facebook impressions do you think that’s worth? What’s the percentage of people would you want to be your real brand advocates via a relationship? Would that be a percentage of the people who click through? Or our of the entire population who was exposed to the ad via impressions? Interesting questions for marketers in new media to answer in the coming times.
Just before the promotional period ended, I ordered something like 311 photos for a grand total of about $21. That’s 11 cents per 4R photo, without even having to leave my computer! All this from one Facebook advertisement. Amazing!
It almost makes me feel like buying a photo printer so I can do it myself, but the convenience of just clicking how many prints I want and having it delivered straight to my doorstep is too good to compromise right now.
So I blogged about the first time I actually clicked on an ad on Facebook (or anywhere for that matter) for Snapfish. I placed my order Monday night and got the prints Friday afternoon. Not bad in terms of speed.
Quality wise, I think they look fine. Some pictures look a little blurry but that’s because others were playing around with my camera so they might not have been used to it.
In short, I’d recommend Snapfish to everyone, especially since it’s 9cents per 4R print from now till Wednesday. One favour though, if you do intend to sign up, please let me know! I get “referral prints” if I refer you via email!
I’m a relative newcomer to Twitter, but I’ve been looking for ways to use it better than just a Facebook status updater. Lo and behold, out comes a post on my Del.icio.us feed (actually I think it could’ve been my Readburner feed) on 17 Ways To Use Twitter.
Another article that got pushed to my feed is Newbie’s Guide To Twitter from Webware, which has guides to Facebook, Flickr and Google Reader too. Definitely a must-visit for newcomers to Web2.0 like myself
In other news, I’m really upset about the bandwidth limitation for Flickr. (100mb a month, and that’s not space, that’s bandwidth). I’m not annoyed enough to stop using it because I really like the sharing options, but I’m doing some research on other sites like Photobucket, Webshots, Picasa and maybe even Shutterfly. Let me know if you have opinions on these or any other photo-hosting sites.
I just got onto Flickr and I’m still getting the hang of it. I can’t really decide if I want to just use Facebook, or use both Facebook and Flickr. (is there a good application for transferring photos back and forth? those I’ve tried just aren’t doing it for me.)
The downside to Flickr at the moment, is that being a free blog on wordpress, I can’t get the Flickr Badge to appear on the sidebar. (So I’ll put it here)
edit: I couldn’t get it to appear here either, so the Flickr Badge is at my personal blog on the top right. Apologies for the back and forth.
So to everyone else: Which do you prefer? Facebook? Flickr? Something else like Picasa? Or a combination of some? Let me know.
Update: Flickr takes an aweful long time to upload (compared to Facebook). I think I’m going to have to fully explore what (if any) social benefits there are, before I think about using it again…. If you’re a Flickr user, please let me know what I’m missing out on!!
