Comments for Social Media & Digital Marketing in Singapore

Comment on Retention Is The New Acquisition by Daryl Tay

Daryl Tay — Sun, 14 Mar 2010 08:01:51 +0000

@XR: Yeah and that’s where I’m coming from with it.. Sometimes the problem with big corporations is that not everything is under their control (ie which employee is having a bad day) which is different from the example i gave with the shop owner. But yes, throwing money into training would probably be better than yet another bus or taxi ad!

Comment on Retention Is The New Acquisition by XR

XR — Sat, 13 Mar 2010 14:53:28 +0000

Yes, retention is definitely the way to go. I think much has been said about how retention is key, but to actually go about implementing decent service that will attract customers to come back might be a little difficult.

Eg. Vendors can strive to provide good service, but if one of the staff fouls up, all previous efforts at trying to retain customers would have been reduced to nought. I’ve personally experienced good service, went back.. and then service is subpar (because service providers are humans and are bound to suffer from the occasional PMS).

PS. I think organisations should “throw money” (in your words) down the training institutions’ drains, perhaps then service standards might improve. :p

Comment on Retention Is The New Acquisition by Daryl Tay

Daryl Tay — Thu, 11 Mar 2010 06:15:14 +0000

@Isman: Thanks! Yes it’s a well-known statistic that it’s cheaper to retain customers rather than attempt to acquire new ones, but yet organisations continually throw money down the drain in hopeless acquisition strategies.

Comment on Retention Is The New Acquisition by Isman Tanuri

Isman Tanuri — Thu, 11 Mar 2010 00:39:50 +0000

Spot on, Daryl! Till this day I don’t understand why some businesses can be so grumpy and alienate their customers.

It’s just that little touch of humanity that makes said difference between a casual customer or a lifetime patron.

Comment on Unveiling The Sixth Sense by Jenny

Jenny — Mon, 08 Mar 2010 15:18:06 +0000

Am I considered a geek if I got really excited over this tech?

Comment on It’s A Revolution – Which Side Are You On? by Alan

Alan — Tue, 02 Mar 2010 19:29:21 +0000

yea it should result in a bottom up corporation structure. Might be similar to my post at http://www.papercupfone.com/Beta/papercupfone/Entries/2010/1/17_Market_Research_Evolution.html

Comment on Gary Vaynerchuk – Crush It! – Book Review by Alan

Alan — Tue, 02 Mar 2010 19:23:45 +0000

great stuff, I am a Gary V fan too but never knew about this. Great Great video, thanks for sharing and this shows what passion is about

Comment on It’s A Revolution – Which Side Are You On? by Roderick

Roderick — Mon, 01 Mar 2010 15:16:20 +0000

Very interesting thought. I have not read the book but I truly believe we are in a age of the consumers. Obviously, I am on the consumer side.

Comment on Case Study: Watching Your Online Identity by D

Thu, 25 Feb 2010 15:22:43 +0000

fill-in-the-blanks!

Comment on “Just Do It” Isn’t A Social Media Strategy by Walter

Walter — Wed, 17 Feb 2010 22:35:15 +0000

I find that having a social media presence alone – as you alluded to – doesn’t automatically translate into overnight fame unless your business is already a household name, has an outstanding product or service, or resonates with a highly e-savvy crowd. Often, the problem lies less with handling and managing negative customer feedback than with generating any kind of interest in the first place. “Build it and they will come” is an illusion the world of social media infrastructure.