The GennY Podcast #6 – Ad:Tech Observations
Tuesday, July 7th, 2009
The GennY Podcast
Late upload (all my fault) but here is the 6th episode of The GennY Podcast once again with Dorothy and myself talking about things that that happened at Ad:Tech 2009, and our observations.
The show notes:
- 00:00 – Starting off “live” from Ad:Tech
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00:24 – A slight comparison of Ad:Tech 2008 and Ad:Tech 2009 and trends we’ve noticed
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00:51 – First trend: The audience still seems to be semi to largely clueless!
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01:51 – Is there a trend of inertia of companies not wanting to get their feet wet?
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02:52 – Second trend: The idea of strategy vs tools. Shouldn’t this be common sense?
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03:20 – There really needs to be a bigger strategy than “collecting followers”
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03:32 – Should marketing move up from the tactical level to the strategic level?
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04:52 – There should be a budget shift from expensive TVCs that no one is watching, especially when numerous presentations show data that TV isn’t as powerful as it used to be
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05:45 – If your digital initiatives aren’t working for you, prove that your traditional media initiatives are
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06:36 – Maybe the truth hurts? The blind faith of buying an ad makes you feel better?
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07:22 – So how do you deal with intangibles? Maybe you can’t have it both ways?
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07:49 – Maybe online interactions have a different angle. Maybe it’s not about sales. Maybe it can be used for feedback?
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08:12 – Are advertisers just conning themselves? What does 4.5 million eyeballs even mean?
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09:00 – Dorothy sighs in utter exasperation. You’re doing this to her advertisers! You!
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09:08 – Maybe we’re just in a stage where we don’t know what the different numbers mean
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10:50 – How is employing one person to take care of your social media presence a more expensive investment than producing and buying a TV ad?
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11:08 – In the future, advertising should be come “invisible” and woven in
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11:52 – There seems to be a universal Generation Y culture
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13:27 – Maybe they just want to reach more people, but as Seth Godin says, the world has shifted from the “how many” to the “who”
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14:32 – Hopefully we’ll have the rest of the crew back soon and we’re trying to make this regular!
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14:45 – End
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Drop either of us comments, questions or feedback: @uniquefrequency or @summerisque
Tags: ad:tech 2009, adtech singapore, advertisers, blind faith, buying an ad, digital initiatives, dorothy poon, eyeballs, Gen Y, genny podcast, intangibles, integrated advertising, invidible advertising, marketing at a tactical level, marketing at strategic level, media buy, seth godin, social media inertia, social media metrics, social media presence, social media strategy, social media tools, strategy, traditional media initiatives, truth hurts, universal generation y culture, utter exasperation
