Eyes & Ears On Social Media

Someone In Mainstream/Traditional Marketing Explain How This Is A Good Investment

Saturday, June 14th, 2008

Passed by this yesterday, one of the many banners hanging on street lamps.

Two almost exactly identical banners hanging from every street lamp for a block.

So here’s where it doesn’t make sense.

1) Why two? If you really had to waste money putting a banner outdoors, wouldn’t one do the trick? Or does placing them on either side of a street lamp guarantee double the eyaballs?

2) Why every street lamp? Why not every alternate one? When I drive past by the time I see the first one and look up more closely, it’s the third street lamp anyway.

So essentially, they could’ve either done one banner on every alternate street lamp and spent a quarter of their budget, or done it over a larger area (ie four blocks) and spend the same amount of money.

Or they could’ve just contacted animal, dinosaur or bird enthusiasts online and invite them to come and spread the word. It’s not like putting up street lamp banners are any more measurable than doing a blogger outreach exercise.

I bet the ad company is laughing its way to the bank.

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Posted in Marketing, Photos, Singapore, mainstream media, social media | Comments Off

TV: Still Most Powerful?

Thursday, February 7th, 2008

I’m at a relative’s place for Chinese New Year, and the TV is on, and I see this station id going something along the lines of “Still the most powerful, TV”, and later on during another commercial, they’re advertising how cheap it is to get a TVC on the network.

Given that internet spending is going to surpass radio, and some projections have it outspending print by 2010, how long can TV be safe? And how delusional are these people to put that on their network?

I think the fact that they have to use their own ad time to put ads for themselves says a lot. I’m going to label this as desperation, how about you?

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Posted in Media | 1 Comment »