Social Media & Digital Marketing in Singapore

A Look At 2009

Wednesday, January 7th, 2009

This year, I can foresee my blog being occupied by two new things:

1) Digital Media Across Asia
As I’m taking over the teaching assistant role from Amelia this term to work with Michael, I can see a constant flow of inspiration arising from the class, and it will be nice to get back to working on the Digital Media Across Asia wiki again.

2) Highlighting local social media examples in business
As we’re gradually seeing more and more developments in the local social media scene, I’d like to invite anyone who wants an avenue to tell their story, to tell it here. I’d like to go beyond the usual blogger outreach story and hopefully be able to interact with a company who’s started a blog or twitter account for business purposes.

What else would you like to see on Unique Frequency in 2009?

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My First Audio Interview

Tuesday, April 1st, 2008

I’ve been sitting on this for awhile, but this is my first audio interview with four fellow bloggers: Amelia, Jacqueline, Nabilah and Calin. They came down one sunday to be special guests on my radio show on SMU Campus Radio (very creatively called The Talk Show), and talked about social media in general and blogging in particular.

I think it’s a very open, sincere and insightful interview with four people who have just started figuring out the whole social media space together with me. It’s not as organised as I’d like it to be as I had to cut out the music due to copyright issues, but I definitely think it’s worth your time nonetheless. Do give it a listen!

I couldn’t find a way to embed it on Wordpress, so listen to it here. Doesn’t take long to load!

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Social Media Breakfast: Singapore – Blog Coverage

Monday, March 31st, 2008

Taking the place of Icio Links this week, some great online coverage of SMB: Singapore.

First up, Michael’s video. 12 minutes of awesomeness (you have to click on the link because as usual, Wordpress is giving me problems with video).

Hisham gives his recount of a crazy weekend .

Amsie the foodie of course has her food pictures up.

Andrew too had a busy weekend but made the time to appear for SMB

YuHui’s post is here.

Prof. Michael dropped in for awhile but then followed the various conversations online to chime in as well.

Jeff Pulver (from whom we borrowed the personal tagging idea) picked up our video and we’re also very happy to have been picked up by Mitch Joel in Episode #97 of Six Pixels Of Separation. If you haven’t listened to this podcast, you need to. It’s the spark that got the collaboration for SMB off in the first place!

Truly a remarkable experience with great connections and conversations going on as well as a great community being formed. Don’t miss the next one!

It’s very possible I didn’t get all the pingbacks/trackbacks/links/Google Alerts, so if you posted something up on SMB: Singapore. Do let me know and I’ll add you in!

Edit:

Also picked up: a comparison between journalists and bloggers.

Nabilah has a recount of the whole social media adventure of hers from class to our audio interview to the SMB.

Sheylara wrote a lengthy post (with lots of great pictures) that you should check out as well.

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Why Twitter Is So Powerful

Wednesday, March 26th, 2008

It hit me in the shower last night why exactly Twitter is so powerful. It’s like IRC.

No, I’m not kidding and don’t run away yet.

Today @stripedshirt and @valene were talking about why MSN (aka IM) isn’t used by them anymore, simply because it’s too distracting. On top of that, MSN mostly allows for one-to-one conversations (yes I know you can add more people to conversations), but Twitter is cool in that you can have many people adding to a conversation at different times of the day and it’ll continue on.

And that’s what I like most about Twitter and that’s why it’s so powerful. It requires a short amount of attention, but it allows you to feel connected and part of a community more than IM does (at least for me). A real example is when a few of us just got started on Twitter. Me (@uniquefrequency), Andre (@stripedshirt) and Valene (@valene). So 3 of us kinda were messaging here and there but with only 3 people, there wasn’t much benefits to reap in terms of network externalities.

Fastforward 4-6 weeks, add in Andre’s group’s great presentation on microblogging, and now we have Nabilah (@allquirknoplay), Jacqueline (@jacquelinechang), Amelia (@amsie), Lionel (@gaothebao), Peiling (@gniliep), Alaska (@alaskie), Xiao Hui (@thehsuperficies), Mark (@beatmastermark), Gladys (@gladyschock) and Christina (@tinana).

The best part is I have less than half of these people on my MSN list, and yet I talk more to most of them than to other people on my MSN list.

It’s like IRC in that we all drop in the same “room” at different times of the day and maybe I’ll know that some of them are in the library, some are awake at 5am finishing a project, who’s in a Starbucks, and the list goes on. It’s come to a stage where we even have @SMUtweets to tweet school-related stuff to all of us. How cool is that?

To me, Twitter has truly become the new social water cooler.

You might argue that 13 of us out of a school population of 4,500 is insignificant. But is it really? If you were a company and you had 13 passionate advocates following your brand on Twitter, Tweeting things to each other and spreading your brand and/or message, wouldn’t you be happy? (Wouldn’t it be great if Frujch could tell us when the queue is short? Or if portobello melts are running out so we can ZOOM down to get the last few?)

I think this is just the tip of the iceberg and here’s an experiment I want to run: All of us SMU students currently on Twitter should aim to get one, just one, other friend on Twitter by Week 14 (just lean over to the person next to you in the library and do some convincing!). We’re going to try to double the SMU-Twitter population and see just how far we can go with this in really forming a community and network, and see what comes out of it.

Post your success stories and/or great Twitter stories in the comments section so we’ll know who to follow and we’ll review this experiment in 2 weeks! Let’s keep in mind that getting new people to sign up on Twitter is just the first step, we need to make them feel welcome to get them to stick around and enjoy it as much as we do!

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