Did Magnum’s Traditional Advertising Work?
Saturday, July 26th, 2008I take the train to Dhoby Ghaut station most days to work, and there’s this huge (one level high) Magnum ad with Eva Longoria, as well as this large Magnum prop that’s easily two to three times my height.
One day I walked past and in my usual cynical manner with all things traditional, thought to myself “Does this actually work? Is someone going to see this and buy a Magnum from the 7-11 upstairs?”
Then a few days ago my boss purchased a Magnum and I asked “Did you buy that because of the ad at Dhoby Ghaut?” He said no, but then we proceeded to have a conversation after that about the ad and the huge Magnum and how my boss always likes to grab a Magnum.
So did the ad work? It didn’t lead directly to sales but I did remember the ad enough to recall it talk to someone about it, which is more than I can say for most ads. And I remembered it was Magnum and not a Cornetto or something else, compared to the ads for TVs that I can never tell apart. Thinking about why that is, I’ve got a couple of reasons:
1) I pass by the ad almost everyday. Maybe there’s something to be said for repetition after all?
2) The giant Magnum is huge and impossible to miss. On the verge of being remarkable?
If you’ve seen the ad or the huge Magnum, did it make any impact on you?
Tags: advertising, being remarkable, eva longoria magnum ad, outdoor advertising
