Wednesday, February 25th, 2009
As a blogger and a social media enthusiast, I’m always excited to get invitations to blogger events because as a consumer, it’s always exciting to be the first to know about products and get to interact with brands, and observing how companies and their agencies are using social media to get communication going out to consumers is always very interesting to watch.
I have to say I am particularly excited about the “Comes With Music” launch by Nokia (organised by Text 100) primarily because it’s just a great fit (they did their research: knowing I am a Campus Radio DJ and that I have a weekly Music Mondays segment on my personal blog), but also because the event itself sounds awesome (the All-American Rejects are appearing!) and the invitation they sent over is just full of fun. Have a look:
"Comes With Music" Invitation
"Comes With Music" Invitation Contents
I think getting bloggers excited to talk about you and generate word of mouth and media is not difficult. Something fun, a talking point, or simple “exclusives” that they can have first dibs to is all that’s neccessary, and the Comes With Music launch is shaping up to be just that. More on Friday night/Saturday after I’ve attended the event!
In the meantime, if you’re interested in finding out more about the Earn Your Stripes party (where you can buy the Nokia 5800 for just 58 cents), check out the Earn Your Stripes website for more details. The party is open to the public.
Tags: all-american rejects, blogger, blogger events, campus radio, earn your stripes, interact with brands, music mondays, nokia 5800, nokia comes with music, social media enthusiast, text 100
Posted in Events, Singapore, blogger outreach, social media | 6 Comments »
Friday, February 20th, 2009
I came across this cool app called
Twitter Sheep, which scans your followers’ bios and comes up with a cool little tag cloud. Here’s mine:
Twitter Sheep
What’s yours like! Post your link in the comments!
Tags: bios, blogger, community, digital, flock, followers on twitter, Marketing, pr, Singapore, social media, student, tag cloud, technology, twitter, twitter sheep, web
Posted in Fun, twitter | 4 Comments »
Tuesday, January 6th, 2009
Almost two weeks since my last blog post, that’s the longest I’ve gone without blogging this whole year. What happened is my laptop is down and while I have posts that I drafted on the flight home, I hadn’t had time to upload them into the cloud yet, and hence they’re on hold indefinitely until my laptop is back. On the bright side, there’s always new content to be published!
2008 was really an amazing year for me. I don’t think it’s an exaggeration to say this year has been the most life-changing by far. Discovering social media properly and becoming a serious blogger has given me as much, if not more, education that my university life has thus far.
Social Media Breakfast | Singapore has been and continues to be a revelation of sorts. It’s still very much in its infancy stage but I have no doubt it is going to grow (maybe at a slower rate) in 2009.
My experience in Canada was similarly eye-opening. It was nice to be away from home for a few months and really live “alone”. I think I learned a lot about independence there.
2009 is going to be an even more interesting year for me. Graduation is looming and joining the workforce is going to happen one way or the other. I have a pretty clear idea of what I might wanna do, but it’s still a little early to say.
As for where this blog is heading in 2009, that’s coming up tomorrow, so stay tuned.
Tags: 2008, 2009, blogger, blogging, canada, cloud, graduation, joining the workforce, laptop, looking back, social media, social media breakfast singapore
Posted in Uncategorized | No Comments »
Monday, March 24th, 2008
How much should the average blogger know about SEO?
Frankly, the average blogger does not need to be worry about SEO. Here’s why:
First, the blogging platform which most bloggers use, such as Blogger.com and Wordpress.com are generally search engine friendly come complete with SEO-friendly default template or theme.
Second, most bloggers do not need to rely on the search engines to bring them traffic. They can get traffic from the plethora of social networks and Web 2.0 sites.
If you are interested to find out what are the other 20 ways of generating traffic, click: The 21 Traffic Generation Methods
SEO For Blogs
SEO is appplicable to the more advanced bloggers, who are not in the average or casual bloggers category, and those sites which rely on the search engines to drive new visitors to their blogs.
Usually, these blogs focus on a topic of interest or a niche, e.g. Engadget.com which blogs about the latest electronic gadgets and Blogopreneur.com which focuses on SEO and Blog Marketing.
The 7 Unbreakable Rules of SEO
In order to make your blog rank well for your targeted keywords, these are the 7 things that you need to do and must pay attention to:
- Focus on one keyword per blog post. Stay within the theme of the keyword.
- Keyword-rich blog title. Blog engines such as Wordpress automically uses the blog title in the <title> tag.
- Write a description for each post and add it to the <meta name=”description” …> tag. Make sure you include your targeted keyword in the description. See #7 below.
- Use the keywords in the first paragraph of your post and repeat it as many times as per your editorial requirement.
- Focus on writing great content. Make it useful to your targeted readers and interesting enough for fellow bloggers to quote you and give you that valuable backlink.
- Use a SEO-friendly theme. The WordPress’s default Kubrick theme is SEO-friendly. And most variants of the Kubrick theme are also SEO-friendly. Don’t worry about the cosmetic effect first. It is more important to get into Google and have a good following because of your interesting content.
- The SEO-All-in-One Pack for WordPress is a must-have plugin if you want your blog SEO-friendly and it helps you to prevent duplicated content. This WordPress plugin for SEO also enables you to enter description for each individual post.
P.S. You will need the self-installed version of WordPress to install plugin. So you will not be able to do #2 and #7 if you are using free blog at WordPress.com.
About the author: Shi Heng Cheong is the SEO Trainer with Finggle Pte Ltd, a SEO training company based in Singapore.
Tags: blogger, blogging platform, blogspot, finggle, search engine optimisation, search engine optimization, sem, SEO, shi heng cheong, timmguru, unbreakable rules of seo, what to know about seo, wordpress
Posted in Google, SEO, Search, social media | No Comments »
