Thursday, June 19th, 2008
Haven’t done this in awhile, but I really wanted to direct you to two resources which I found to be extremely valuable just yesterday.
Word Of Mouth Manual II
Dave Balter who co-authored Grapevine (which I remember reading two years ago) has a new book out called the Word Of Mouth Manual Volume II. Since focusing more and more on social media, I had actually thought in recent weeks about re-visiting the book and seeing what is still relevant today. I first came across the link from Mitch Joel and I don’t want to copy and paste the URL here because it’s a unique URL (excellent for measurement), so head on there if you want to download the book for FREE! (otherwise it costs you $45 on Amazon).
Also, the way the news got out was great, targeting a few key influencers online like John Moore from Brand Autopsy, John Bell from the Digital Influence Mapping Project, Todd Defren at PR Squared and of course Seth Godin among others. Given that these posts appeared in my feeds alone, I’m sure spread out over the targeted blogs, many more people interested in communication and word of mouth would have come across it as well. And appearing numerous times in numerous blogs also sends a strong signal: These many people have found it worth their time, it’s probably worth yours too.
Feedly
As always, Louis Gray brings the best in all things feed-related. I’m not going to just scrape the details from his blog because his write-up is so thorough, there’s probably nothing more I can do but to help spread the word by directing you to his coverage. I’ve just installed Feedly and am finding it a lot to get used to, but I can see certain elements I like.
Tags: brand autopsy, bzzagent, dave balter, digital influence mapping project, feedly, grapevine, john bell, john moore, louis gray, mitch joel, pr squared, seth godin, todd defren, word of mouth manual
Posted in Blogs, Marketing, collaboration, social media | No Comments »
Wednesday, February 6th, 2008
John Moore over at Brand Autopsy tells us why Starbucks Must Blog. And I’m inclined to agree with him, but I think besides the very real business concerns, there is a bigger why:
Clearly, Starbucks was ahead of the curve with tapping into satisfying the consumer need of a Third Place—a place besides home and work where people could form community. But consumers have evolved from needing a Third Place to needing a Third Space. This Third Space includes social media spaces like blogs, vlogs, podcasts, Twitter, and many more. These are spaces where meaningful online communities are forming.
I’ve had my share of unpleasant experiences at Starbucks, and I admit if I send in an email, I get an apologetic reply (and a free cup of coffee). But sometimes I really want to send an email back saying “Do you really think just that free cup of coffee is going to gain back that loyalty from me?”
Starbucks’s unwillingness to engage the public and blogosphere is unfortunate, but not surprising (Apple’s Social Media Hell, anyone?). Just two days ago I was talking about social media and blogging to an older professional, and blogs were instantly dismissed (perhaps due in part to the state of local blogging here in Singapore).
To quote John Johansen’s comment: It’s going to be an uphill battle for the foreseeable future
How sad that I’m writing this while having breakfast at a Starbucks.
Tags: blogging, brand autopsy, community, howard schultz, john johansen, john moore, social media, starbucks, third place, third space
Posted in Blogs, social media | 5 Comments »
Thursday, January 17th, 2008
This is really the whole idea of the Web connecting people/things/ideas come to life.
So first I open my Google Reader and see a feed from Brand Autopsy, with three links. One of them being The Pirate’s Dilemma. Sounds pretty interesting, so I click on that.
That brings me to a page talking about the book with a nice little video talking about the book. I actually think it’s pretty interesting, the premise being about how youth culture (hey, that’s us!) is driving innovation and changing the way things work. Actually this brings up a topic in Michael Netzley’s class today where he was wondering why locally, companies who set up websites still do it the old, Web 1.0 way when we’re in the age of Web 2.0.
And the answer is clear. From my time at MTV and visiting various companies in New York, the “old” people in charge of the companies can barely work powerpoint. They’d be scared into next year by the idea of “communication” or “trackbacks” or anything like that.
Anyway, after reading up a little bit about The Pirate’s Dilemma and adding it to Google Readerm I decide to check out the main page, and it brings me to the blog, and a post about JJ Abrams at TED. I love JJ Abrams for Alias and Lost (and in a few days, Cloverfield), and I love TED. So from all that unexpected linking, here’s an awesome TED video. (But then, aren’t they all?)
Edit: I’m sorry I can’t seem to embed the video. I know my html skills don’t suck, but still, something is wrong. Watch the video here.
Takeaway from today? Check your feeds often and follow the links. You’ll never know what you’re going to get.
Tags: brand autopsy, jj abrams, lost, pirate's dilemma, social media, ted
Posted in Books, social media | 4 Comments »
