Monday, September 29th, 2008
Although two members of the team are semi-incapacitated geographically, Social Media Breakfast | Singapore 4 (or SMB4) marches on this Saturday, the 4th of October!
There are two big changes this time around which I think are worth talking about:
1) We have a panel!
Unlike previous events, we have managed to secure five people for our panel. We realise it’s difficult for any spontaneous social media discussions to get off the ground and so have decided to give it a little nudge! The full lineup can be found at our Facebook Event page
2) We’re accepting donations!
Although the “recommended” donation is $2, it would be great if you guys (especially the working folk) can donate more to keep us going, because $2 barely covers the food. We’re running largely on “angel” money right now, and while accepting corporate sponsorship may happen down the road, we’d like to stave that off as long as we can. So please help us! All the finances will be kept on an open ledger at the Social Media Breakfast | Singapore blog.
While obviously I cannot be in attendance because I am in Kingston, I hope everyone will give Claudia, Sheylara, Dorothy and Shermeen your support, and let’s build this community together.
Tags: claudia, donations, dorothypoon, shermeen, sheylara, smb4, social media breakfast singapore, social media panel, sponsors
Posted in Events, community, social media breakfast | No Comments »
Tuesday, July 15th, 2008
In a month, Social Media Breakfast: Singapore 3 will be happening. The tentative date is Saturday, 16th August at the Asian Civilisations Museum. I finally got to meet up with Walter at Ogilvy’s Verge event, and pitched him with the idea a week later, and it’s worked out pretty well. We’ve got verbal confirmation from ACM about the venue but the date is still tentative.
What’s going to be different this time? Well first of all, we’re going to dedicate maybe 45mins to an hour to focus on discussing about social media. The topic is up in the air right now, so feel free to throw something in. Hopefully it won’t be something covered 73529573 times before (like should we pay bloggers to review products), but something different. Just to manage expectations, don’t expect the names or turnout like you see at other “conferences” because at the end of the day we’re a four man team with no budget!
Speaking of a four man team, another key difference is that Derrick will be taking point on this one, primarily because myself and Sheylara are going to be pretty swamped with work. We’re also welcoming Claudia into the mix, who’ll help with working out what exactly that social media topic should be. Who better than the community manager of Yebber who deals with social media every day to take up this job right? Shermeen, our masterful logo designer is unofficially on board helping us with what ever design stuff/torture we can throw her way as well.
While we’re on design, Sheylara and I have been discussing about getting a full-fledged domain for SMB:Singapore, so stay tuned for that.
And finally, everyone who comes gets free access and a guided tour of the Museum, and we’re in the process of persuading them to relax their photography rules for just one day so that as always, our bloggers can go crazy with their photo-taking.
More updates as they come in! We really want your feedback on how SMB should evolve. It’s not our “baby”, it’s everyone’s. So please comment below!
ps: In case you don’t know what SMB is about, read up on the first and second ones here!
Tags: acm, asian civilisations museum, claudia, derrickkwa, ogilvy verge, shermeen, sheylara, social media breakfast singapore, yebber
Posted in Fun, Singapore, Uncategorized, collaboration, community, social media, social media breakfast | 17 Comments »
Friday, March 28th, 2008
Remember the chance to win a Wii? How many of you brushed it off and didn’t join it? Well, Nadia (the person I was voting for) and Claudia (the person I found it out from) both walked away happy, winning the Australia trip and Wii respectively. (Damn I’m jealous).
Obviously this is great news to those who won, but here’s a big question: Who remembers the company who organised the event?
I ask because I don’t. Even though I voted every day for a week.
Is such an online campaign considered successful if it’s largely popular and social, but people can’t remember much beyond the prizes and prize destination? What metrics should marketers and/or communicators use to determine the success or failure of such a campaign? Would love to hear from all of you who are smarter than me. (A considerable lot!)
Tags: campaign failures, campaign results, campaign successes, claudia, internet advertising, Marketing, marketing metrics, nadia, nadnut, online campaign, online metrics, web 2.0 advertising, web campaigns, win a wii, win australia trip
Posted in Marketing, social media | 6 Comments »
Thursday, March 13th, 2008
I’m trying to get through the local (Singaporean) “friendlies” first, so the third person to be featured in “Adventures In Social Media” is Claudia from Claud Talking.
I can’t remember how I actually got to find her blog but I’ve been impressed by the usage of social media for sharing information, word of mouth and gathering feedback. All in all, a good change from the usual Singaporean Meepok blog.
On top of that, I’ve discovered ping.sg via her, which I really enjoy using. I’d recommend that site to anyone who blogs locally too.
If you enjoyed this article, why not check out #2 (Shi Heng Cheong) and #1 (Derrick Kwa). Also if you liked it, do go to ping.sg and pong me.
Tags: adventures in social media, claud talking, claudia, derrick kwa, friendlies, information sharing, meepok blog, ping.sg, pong, shi heng cheong, Singapore, singapore social media, word of mouth
Posted in Blogs, Singapore, social media | 7 Comments »
