Always Be Experimenting And Trying New Things
Thursday, May 7th, 2009I was listening to Jaffe Juice #127 a couple of days ago, and it was an episode featuring Mitch Joel from Six Pixels of Separation, two of my favourite podcasters for the “price” of one!
Amidst the many things they talked about, what really caught my attention was how they’re both doing new things. Mitch with his book and Joseph with Jaffe Juice TV. And it really got me thinking about one point:
1) If you don’t experiment you’ll never know, and if you never know, you shouldn’t be in a position to talk about it
Joseph mentions that a prerequisite to work at Crayon (his agency) is that you have to blog. And awhile back , Pat Law asked “if you ran an agency, I would…” and my response was hire people who blog. I just think you really need to know about the medium before being able to advise anyone on what they’re doing.
And sometimes the point of experimenting is just to give it a go and figure out whether it’s an avenue you want to go ahead with or not. With The GennY Podcast, we don’t even have metrics or anything, but I think just us getting together and bouncing around ideas really at least gives us an understanding of what podcasting is, and if it would make sense to bring it to work, school, whatever.
Right now, giving that organisations and companies are so far behind the social media curve, it’s the best time to start “dabbling” in it, maybe just a few hours a week, because that’s the only way you’ll know what works and what doesn’t. Just because something has been working for the last five years, doesn’t mean it’ll continue to work as well as it has been for the next five.
I guess the same lesson goes to all the people jumping on the Twitter bandwagon and just using it as a broadcast medium. Because they never tried and experimented with it in the beginning, they’re late, catching up, and as a result, using it wrongly and plain wasting resources.
Tags: agency, crayon, dabbling in social media, genny, genny podcast, jaffe juice, jaffe juice tv, mitch joel, pat law, podcasters, Podcasts, six pixels of separation, twist image, twitter, twitter bandwagon, wasting resources
