Social Media & Digital Marketing in Singapore

Links For The Week: 16th November

Monday, November 17th, 2008

A weekend of travel means less blogging this week, but definitely not less reading!

Blogging
You want to show you know what you’re doing, even if the company you’re in follows prehistoric methods, so that the next person who hires you has a reference point. Joseph Jaffe tells you how in AdWeek – Save Your Career, Start A Blog

RSS
Daily Blog Tips has 50 Simple Ways To Gain RSS Subscribers – some might just come in useful!

Word Of Mouth
Andy Sernovitz gets another link this week for telling us why Your Word Of Mouth Markting Doesn’t Have To Be About Your Product. I’ll admit I liked this post partially because Molson Canadian is my new favourite beer while I’m here in Canada. (Oh and they have a blog, and recently an event right here at Queen’s!)

John Johansen had a great experience at Best Buy, which is the polar opposite of what some companies are doing in this recessionary period. (Examples to be posted, soon). He also mentions that because it was a special event there was extra help, free drinks etc, but many people also bought something. Do you think they included his blog post (or any other positive ones) while measuring the ROI of that event?

Social Media ROI
While we’re on that topic, David Meerman Scott tells us how to Answer The Ultimate Question: “How do I convince my boss of the ROI of new marketing?” – It’s not a long video, definitely worth a look.

Gen Y, Millennials and Digital Natives
Quickly becoming an interest point for me these days. Prof Netzley has a deck on Educating Gen Y and how collaborative technologies foster participant-centered learning. . I’d say it’s definitely worth flipping through, especially if you’re trying to figure out what the heck Gen Y is about and how we learn.

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Links For The Week: 9th November (The Obama Edition)

Monday, November 10th, 2008

In the wake of the historical moment that happened earlier this week, there have been tons and tons of blog posts on President Obama’s victory. In this special edition of weekly links, I present five of them that really caught my attention, four of them marketing and/or social media based, and one commentary based.

1) Marketing lessons from the US Elections by Seth Godin. – I haven’t read Seth Godin’s “Tribes” yet, but from hearing about it and reading his blog, it’s pretty intuitive what it’s about. Find out how tribes (and stories) played a part in the elections.

2) Obama proves that there is nothing more powerful than an engaged community by Alexander van Elsas in the Netherlands – Tribes, community, they’re the same thing. Having them is one thing, but having them and setting fire to them is another.

3) Ten marketing lessons from the Barack Obama Presidential campaign by David Meerman Scott – Not going to go through all ten, but I loved the points about citizen journalists and putting your fans first.

4) Online Facebook Efforts Prove Successful for the Obama Campaign by Louis Gray – Some interesting data on the Facebook community engaged with Obama. Louis asks if John McCain’s loss could be a result of the lack of social media efforts. I certainly think it’s a key reason.

5) Obama: The morning after and some last thoughts by Steven Hodson at the Inquisitr – I picked this because a) it appeared in my Google Alerts for my name, and b) because it collects some really heartfelt comments from people around the internet, and not all of them American, demonstrating how truly global this election has been.

If you weren’t big on the elections and the marketing/social media efforts, have no fear. Regular round of Links For The Week will be right up tomorrow!

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