Thursday, September 3rd, 2009
Ever since Google Reader introduced more social features like following, sharing, liking and commenting, I’ve been watching what friends like CC Chapman share more and more, and in some ways that has become my new discovery mechanism. I still believe very much in the link economy and I think sharing links is one way to tell people what you like.
It comes down to trust. If I know this individual produces good content, then the stuff he or she finds interesting enough to share with his or her community, it must be good content as well.
The one problem I have, is that it’s not all that easy to find out who’s sharing what on Google Reader unless they’re already an email contact. So here’s my shared items as well as my shared items rss feed and bookmarks i save on Delicious.com.
If you have one, share it with me as well!
Tags: delicious, google reader, rss, shared items, sharing
Posted in Links, community, social media | 4 Comments »
Saturday, February 7th, 2009
Although I have a great love for Evernote, the loss of I Want Sandy is still fresh in my mind. Combine that with Wired’s report that Ma.gnolia suffered major data loss that was referred to as “catastrophic” and the closure of Google Notebook, one can’t help but wonder how safe it is to keep items in the “cloud”.
But… You didn’t pay for it!
This seems to be a recurring comment when such applications die. We didn’t pay for Sandy or Notebook, why should we be upset that they’re gone? Perhaps the internet has fundamentally changed the way we think of consumption. Just because we don’t contribute directly to Google or MSN or Facebook when we use Gmail or Live Messenger, doesn’t mean we’re not contributing at all. Without the network effect of many users congregating around a certain service, where would the ad dollars be?
On the flip side, just because you paid for a service, doesn’t mean it won’t go under. It happens in the physical world, the online world is no different.
Portability
When Google Notebook announced it would be discontinuing support for the service, Evernote quickly rose to the occasion to provide easy exporting of users’ Notebooks to Evernote. Perhaps the issue of service shuttering wouldn’t be as tragic if such movements were the norm, but what do you do when your data is lost, as in the case of Ma.gnolia? How often do you want to do a sync between Google Bookmarks, Delicious and Ma.gnolia? Especially considering their ways of tagging bookmarks are different? Is there a need for a common “standard”?
Looking forward
I feel a little more comfortable with companies like Google and Evernote because unlike Sandy which was a one man team, they’re actual companies with a team or teams of people. But that doesn’t put my mind totally at ease that one day, a cloud service I rely heavily on will lose stuff of extreme value to me, and I would have no idea what to do next.
What are you doing to safeguard yourself from such an occurrence? What would you do if Gmail lost half your emails? If Remember The Milk lost all reminders more than a month into the future? What if your videos chronicling your life over the last six months disappeared on Vimeo or YouTube? Do you avoid such situations entirely by still relying on paper and/or a local hard disk?
Tags: catastrophic, data loss, delicious, evernote, facebook, gmail, google notebook, i want sandy, live messenger, magnolia, msn, portability, remember the milk, safety of keeping data in the cloud, vimeo, wired, youtube
Posted in Uncategorized | 4 Comments »
Monday, December 8th, 2008
Only four links this week:
Twitter/Brand Monitoring
Jesse Stay has an exclusive interview with the woman behind @BritneySpears on Twitter over on Louis Gray’s blog, and I found this to be a very, very interesting read. When you think about Twitter, you think about people in social media or tech people or people who live their lives online. Yet @BritneySpears has found some footing with an audience of more than 10,000 (maybe it isn’t even her audience, maybe it’s a wider audience than her usual), and the results look to be, for the most part, positive.
It just makes you think, if a female pop star with a tarnished image in the last few years can get on something like Twitter and begin to make small steps to getting back on the right track, what can your company do with it?
[I'm @uniquefrequency on Twitter, if you want to link up there]
Social Media In Businesses
More than 60% of companies are not ready to engage in social media – Surprise surprise? Not really, if you ask me.
if you have a “spying” culture you distrust your employees’ reading habits and how they spend their time. You will therefore distrust their ability to engage with customers on your behalf or you will put so many controls over it that it will sound 100% inauthentic. Think of people willing to speak in public in dicta rial countries – they have zero credibility, as most people assume that they are shills for the regime.
If your company is one of those that blocks Facebook, all it does is signal an extreme lack of trust in your employees. And most of Gen Y aren’t going to take it (Minus the bankers. They’ll do anything for money)
Generation Y/Millennials/Digital Natives
Read Write Web tells us that Millennials Will Route Around IT Departments – There are statistics in this research, but here’s the bottom line:
This report definitely makes it clear that IT departments can either choose to adopt some of these technologies, or they will risk that a large number of their young employees will simply go rogue.
I’ve had a little bit of experience with this in the past and I can say with some certainty that whatever organisations think they’re blocking, they’re not. Whether I want my email forward to Gmail and IT won’t do it for me, or running Firefox from my USB stick because I can’t download Firefox, there are ways to get it done. Blocking IM and/or Facebook? Pretty much useless with the 3G iPhone. (not that I have one).
Just let it go and find more meaningful work for the IT department to do (like improving web analytics, for one).
Blogging
Bryan Person of Social Media Breakfast asks whether blog sidebars are useful. I think they are and I feel I could definitely utilise mine more efficiently. How do you use yours? What are the must haves for your blog sidebar?
That’s it for this week, do share links with me on Delicious.com (I’m uniquefrequency) or just leave them in the comments below!
Tags: 3g iphone, @britneyspears, @therealbritney, blog sidebars, brand monitoring, britney, britney spears, bryan person, businesses not ready to engage in social media, delicious, digital natives, facebook, firefox, generation y, gmail, is your business ready for social media, it departments, louis gray, millennials, social media breakfast, social media in business, twitter, uniquefrequency, usb stick
Posted in Gen Y, Links | 2 Comments »
Monday, November 24th, 2008
Twitter
If you’re still using Twitter, Louis Gray has 15 Tools For Your Twitter Toolbox which you might want to check out.
Social Media
How To Be The Social Media Champion At Your Office by Jason Falls. Many of us are graduating this year if not next, it might be time to think seriously about bringing such a change to our offices.
Collaboration
And speaking of offices, EtherPad is a tool that allows you to collaborate on text documents in real time. I was pretty blown away by the screencast, you should give it a view. I’m looking forward to using this on future projects!
Recessionary Marketing
Do Not Kill Off Marketing During A Recession is the call by Hutch Carpenter. Most of us in marketing (unlike the CEOs) know this, and I’ve read that there is statistical data to show that it’s a bad idea. Try Hutch’s little cartoon for a more intuitive feel.
Generation Y/Millennials/Digital Natives
New Study Shows Time Spent Online Important for Teen Development – I’m a little out of the “teen” demographic, but I think this study hits the right notes and more importantly, should give employers an idea of what to expect when we hit the workforce. I haven’t had time to read the full white paper, but the two page executive summary is pretty exciting.
As always, share your links with me on delicious/uniquefrequency or post them in the comments!
Tags: championing social media, collaborate on text documents, collaboration, delicious, digital natives, do not kill off marketing during a recession, etherpad, generation y, how much to spend on marketing in a recession, hutch carpenter, jason falls, louis gray, millennials, recessionary marketing, screencast, social media, social media champion, social media in the office, teen development, twitter, twitter tools, uniquefrequency
Posted in Links | No Comments »
Tuesday, November 11th, 2008
Hope you enjoyed yesterday’s rare political edition of Links For The Week, it’s back to the regular stuff.
Tribes
- There was an allusion to “Tribes” a couple of times in yesterday’s post, listen to Seth Godin talk about it for more than an hour in this special edition of the Marketing Over Coffee podcast. It took me a long time to finish it because my daily commute is five minutes, but so worth it.
Generation Y, Digital Natives & Millennials
- Workplace 2.0: Motivating and Managing Millennials – Very short (12 pages total, about 8 pages of content) PDF file on managing millennials (aka: us). It doesn’t actually give much of a “how to”, but it does lead you to understanding us more. I must say he is right on about fervour, hard work and tireless labour. I’d work overtime, for free, for a job that’s rewarding in an industry I’m passionate about.
- Digital Natives are here by Mitch Joel – Again, great post to help the people in management understand the digital natives. I feel a lot of people still aren’t ready to accept that our generation is a little bit different and that being constantly connected is more of an empowerment than a distraction. But those organisations who do grasp that, are going to be able to channel us much more efficiently.
Social Media Strategy
- The Strategist and Social Media by Kami Huyse – Great slides in there that you should read if you’re beginning to think of a social media strategy, especially points about risks of social media engagement, and the Sea World case study.
Plurk
Google Reader
Music & Social Media
- MTV to MySpace: Post Our Content, Please – you might remember in my review of the book/rant Cult Of The Amateur by Andrew Keen that he called Viacom (parent company of MTV) suing YouTube a “powerful message”. I say the partnership between MTV and MySpace is a) a more powerful message b) a sign that at least one player in the industry waking up to reality.
As always, share your links with me in the comments, or you can find me on delicious.
Tags: andrew keen, apple, beth harte, cult of the amateur, delicious, digital natives, generation y, google reader, itunes sucks, kami huyse, links for the week, marketing over coffee, millennials, mitch joel, mtv, myspace, obama, Plurk, read it later, risks of social media engagement, sea world, seth godin, social media strategy, tribes, viacom, youtube
Posted in Links | No Comments »
Friday, November 7th, 2008
So Pat Law invited me to do a little collaboration with her (her post here) inspired by this post featuring a brand-timeline portrait. And one of the results is of course to see how different a male and female’s brand usages are, but I think there are going to be a few interesting insights as well. I definitely found out more about my needs, wants, usage patterns and brand loyalty by doing this.
Our criteria is simple: If we are likely to use a particular brand on an average day, we’ll include it in. So for example, even though I may only use my Flip Mino once or twice a week, I include it because the probability I use it on an average day is about even.
While originally, this was organised by timeline (i.e. at what time would you interact with which brand), I’ve decided to do it by category because I think it says more about my consumption patterns that way. Does it mean I use all of these brands everyday? No. But it’s fairly representative in that if I feel like a coffee, Tim Hortons is my destination.
Social Media/Web Apps
Social Media/Web Apps
So I’ll start, obviously, with social media and web apps. This is fairly straightforward, but the one thing I noticed when I started to list down the brands I’d include, was that Windows Media Player was an app I particularly wanted to list due to my immense dislike of iTunes.
Technology/Gadgets
Technology & Gadgets
Pretty straightforward here, so I’ll leave it as that.
Apparel
Apparel
This was just about the hardest category to do. For each of the brands listed up there, I have only one or two products from them: Zara (jacket, coat), Nike (sneakers), American Eagle (wallet), H&M (jacket, scarf), Guess (jeans), Levis (boxers, jeans).
This by no means indicates clothes aren’t important to me, just that I’d rather find some obscure shop and find a “slogan” tee, rather than head to the Gap or wherever to purchase one. However, the brands I do purchase for clothes (particularly Zara, Guess and Nike), I’m particularly loyal to.
Hygiene
Hygiene
Hygiene was fun to do because I have so many products. The ones I’m listing here are only those I’m using here with me in Canada, and I’m sure I have plenty more back home. I’m going to say hygiene is one area where I’m most susceptible to advertising.
Oral B from the whole “more dentists use” ads, Colgate was on all the time growing up, Axe from all the cool male advertising, Gillette is everywhere as well. I also want to say I actually have a strong dislike for Adidas as a brand, but only use their deodorant because it complements the cologne.
Interests
Interests
This was another really hard category because you don’t have brands for “books” or “music” or “Heroes” or “Lost”. So I included the brands of graphic novels I’m likely to read, as well as MTV (the TV channel I’m most likely to watch) and EA Sports which is the brand of the game (FIFA ‘09) that I’m playing now
Food
Food And Drink
This was not surprising at all. I generally don’t care about the food I eat, but I do like my drinks. The interesting thing here is that none of these brands would exist if I was blogging about this from Singapore. Tim Hortons would be Starbucks, Molson Canadian beer would be Corona, and Vitamin Water doesn’t exist. In other words, my brand preference is rather flexible and easily changed. Prior to coming here I hadn’t tried either Tim Hortons or Molson Canadian, but they’ve displaced my usual brands pretty quickly.
Finally, one miscellaneous brand:
Equality Logo
This is Equality, which is, from what I can tell, the house brand of Canada. Easily 20-40% of the stuff we buy here for the house, is from the Equality brand. Microwave food, toilet paper, eggs, canned food and much much more is all Equality.
I guess this is meaningful because when we first came here and went to the supermarket, we didn’t know what brands to get, but the mere pervasiveness of Equality made us gravitate towards it. Also, even though Equality easily accounts for a large portion of our weekly expenditure, I couldn’t find its’ logo online, and had to take a picture to get it. An overlooked brand, perhaps?
My takeaways from this exercise?
1) I experiment with a lot of brands. Nikon, HTC, Molson Canadian and Vitamin Water didn’t exist in my mind one year ago, but they do now.
2) I consider myself part of the “tribe” of some brands than others. Skullcandy, Nike, Flip, Sony, Axe, and MTV just to name a few.
3) Old habits die hard. I don’t think I’ve ever used another toothbrush except Oral B, or toothpaste except Colgate. Even if I did see products from other brands on the shelves, they don’t even register. It’s also very hard for me to use other social bookmarking tools like Twine because I’m so used to Delicious.
4) Word of mouth influences my purchase decisions a lot. Skullcandy, Sony, Nikon, Axe, Firefox, HTC, Flip, Versace and Tim Hortons are all word of mouth brands, that are now favourite brands.
How about you? What are the brands you feel passionately about? How do they fit into your daily/weekly/monthly behavior? If you were to do one of these by category or by timeline, how would it look?
ps: I’m sure I left out some brands of stuff that I use but just didn’t take note off, please excuse that.
Tags: adidas, american eagle, axe, blankanvas, brand timeline portrait, brands guys use, canon, colgate, dc, delicious, dopod, ea sports, equality, facebook, firefox, flip mino, gillette, guess, h&m, head & shoulders, htc, ipod touch, last.fm, levi's, marvel, molson canadian, mtv, nike, nikon, oral b, pat law, Plurk, popular brands, seaget, skullcandy, sony vaio, steam, tim hortons, twitter, versace blue jeans, vitamin water, windows media player, wordpress, zara, zirh
Posted in Gen Y, case studies, collaboration | 7 Comments »
Monday, October 20th, 2008
Oh so much good stuff this week from my favourite writers. Let’s get right to it!
Plurk
I’ve talked so much about Plurk, I really hope you’re on it by now! Make Use Of tells you how to become a star in the Plurk Universe. Nothing groundbreaking, but it’s a nice read, especially for those thinking about signing up. (ps: Don’t forget to add me as a friend too).
Recession Opportunities
It’s the wrong move, but ad spend, marketing and PR are the first things to go when budgets get cut, especially in recessions. Which means it’s never been a better time to look at social media tools as a great alternative.
Christopher Penn (of the Marketing Over Coffee podcast) gives us opportunities and predictions for the recession and Chris Anderson of the Long Tail tells us what the recession meant for “free”. I would pay attention to the “freemium” model, which isn’t yet hugely popular back home.
Twitter
In those small pockets of time that Plurk is down, some of us still go over to Twitter, and Brian Solis gives a great rundown of tools available, which is worth reading if you’re using Twitter for business or community management. (ps: I’m on Twitter too)
Community Management
Speaking of community management, Corvida over at Shegeeks.net recounts her lessons as community manager for Read Write Web. Most important for people thinking they’re community managers, “Everyone wants to be our friend” is a very terrible misconception. Get with the programme.
Word Of Mouth
Andy Sernovitz aka the word of mouth guy has a post called “Give away your buns” which brings home the lesson: “Every spoiling asset is a marketing tool”. I’ve seen this – or rather the lack of this – at work too many times. It’s time for companies to start utilising word of mouth more effectively.
Did you read anything mindblowing this week? Would you care to share? Share it with me on Delicious.com, or post it in the comments below! Did you find the links useful? What type of links would you like to read more of? Love to hear from you as well.
Tags: ad spend in recession, andy sernovitz, brian solid, chris anderson, christopher penn, community management, corvida, delicious, free, freemium, make use of, marketing over coffee, Plurk, plurk universe, read write web, recession opportunities, shegeeks, social media during recession, the long tail, twitter, wom, word of mouth
Posted in Icio | 2 Comments »
Monday, March 31st, 2008
Taking the place of Icio Links this week, some great online coverage of SMB: Singapore.
First up, Michael’s video. 12 minutes of awesomeness (you have to click on the link because as usual, Wordpress is giving me problems with video).
Hisham gives his recount of a crazy weekend .
Amsie the foodie of course has her food pictures up.
Andrew too had a busy weekend but made the time to appear for SMB
YuHui’s post is here.
Prof. Michael dropped in for awhile but then followed the various conversations online to chime in as well.
Jeff Pulver (from whom we borrowed the personal tagging idea) picked up our video and we’re also very happy to have been picked up by Mitch Joel in Episode #97 of Six Pixels Of Separation. If you haven’t listened to this podcast, you need to. It’s the spark that got the collaboration for SMB off in the first place!
Truly a remarkable experience with great connections and conversations going on as well as a great community being formed. Don’t miss the next one!
It’s very possible I didn’t get all the pingbacks/trackbacks/links/Google Alerts, so if you posted something up on SMB: Singapore. Do let me know and I’ll add you in!
Edit:
Also picked up: a comparison between journalists and bloggers.
Nabilah has a recount of the whole social media adventure of hers from class to our audio interview to the SMB.
Sheylara wrote a lengthy post (with lots of great pictures) that you should check out as well.
Tags: amelia, aplink, communicate asia, curiousfoodie, delicious, hisham, Icio, jeff pulver, miccheng, michael cheng, michael netzley, mitch joel, personal tagging kit, six pixels of separation, smb singapore, social media breakfast singapore, social media video
Posted in Singapore, social media | 3 Comments »
Saturday, March 1st, 2008
It’s been a slow week del.icio.us-wise, but here are the interesting stories for me this week:
- Hooked on Twitter? How about being Twttered when your plant needs watering?. Hope they don’t find a way to hook dogs up to that. My Twitter will be buzzing every minute.
- If you’re not as fortunate as I am to have an LCD monitor working perfectly for nearly 4 years, here’s a way to kill dead pixels (but wait, aren’t they already dead?)
Tags: befriending bloggers, dead pixels, delicious, lcd monitor, networking, networking online, plant watering, top bloggers, twitter
Posted in social media | No Comments »
Saturday, February 23rd, 2008
Icio week 7 aka del.icio.us bookmarks worth sharing in week 7:
How to write posts that set StumbleUpon on fire from ProBlogger. If you’re not using StumbleUpon, this is a post you must check out.
Specifically for my friends Rubin & Reuben, but for anyone else who still doesn’t get Twitter, Rex Hammock tells you Twitter is something you’ll never understand, so stop trying.
Small Business Trends got great marketers to post their best kept marketing secrets.
Have you ever wondered why people don’t join social media sites? Well it could be because it only matters when it’s personal
Tags: best kept marketing secrets, delicious, delicious bookmarks, don't understand twitter, join social media sites, problogger, set stumble upon on fire, small business trends
Posted in social media | 2 Comments »
