Thursday, June 19th, 2008
Haven’t done this in awhile, but I really wanted to direct you to two resources which I found to be extremely valuable just yesterday.
Word Of Mouth Manual II
Dave Balter who co-authored Grapevine (which I remember reading two years ago) has a new book out called the Word Of Mouth Manual Volume II. Since focusing more and more on social media, I had actually thought in recent weeks about re-visiting the book and seeing what is still relevant today. I first came across the link from Mitch Joel and I don’t want to copy and paste the URL here because it’s a unique URL (excellent for measurement), so head on there if you want to download the book for FREE! (otherwise it costs you $45 on Amazon).
Also, the way the news got out was great, targeting a few key influencers online like John Moore from Brand Autopsy, John Bell from the Digital Influence Mapping Project, Todd Defren at PR Squared and of course Seth Godin among others. Given that these posts appeared in my feeds alone, I’m sure spread out over the targeted blogs, many more people interested in communication and word of mouth would have come across it as well. And appearing numerous times in numerous blogs also sends a strong signal: These many people have found it worth their time, it’s probably worth yours too.
Feedly
As always, Louis Gray brings the best in all things feed-related. I’m not going to just scrape the details from his blog because his write-up is so thorough, there’s probably nothing more I can do but to help spread the word by directing you to his coverage. I’ve just installed Feedly and am finding it a lot to get used to, but I can see certain elements I like.
Tags: brand autopsy, bzzagent, dave balter, digital influence mapping project, feedly, grapevine, john bell, john moore, louis gray, mitch joel, pr squared, seth godin, todd defren, word of mouth manual
Posted in Blogs, Marketing, collaboration, social media | No Comments »
Wednesday, April 2nd, 2008
A regular feature on this blog, here are the other blogs I subscribed to in March which I feel should be shared with the community:
A VC – I have no interest in VC, but every now and then there’s interesting stuff on social media that I read and enjoy.
Socialmedia.biz is a great site keeping up with social media in the business setting.
I like Student Blog Project because the notion of using web2.0 in education is a curiosity of mine and I was pleasantly surprised to stumble upon it on ping.sg early in the month.
Inside PR is one of the many podcasts that I’ve added to my Ipod (soon to be Ipod touch) this month. I think it’s a great listen to keep up with what’s happening in the PR scene in Canada. Their recent episode talks about interns not wanting to do admin work (?!). Dave & Terry: I will be in Canada later in the year and will be happy to do admin work on top of whatever else you require.
Pamela, who I also follow on Twitter has a great blog, and us PR/social media students have to stick together!
I also added:
bub.blicio.us and PR 2.0 by Brian Solis
Digital Influence Mapping Project by John Bell
Andy Wibbels
Influential Marketing Blog by Rohit Bhargava
Ubernoggin by Intellagirl aka Sarah Robbins.
Winextra by Steven Hodson
PR and Comms Network
As always, if you have a blog you think I should be subscribing to, please feel free to leave it in the comments section. I’m currently a little overwhelmed by my feeds, but anything that adds value will still be greatly welcome.
Tomorrow: Blogs I’m Subscribed To: Singaporean edition. Lots of good stuff, I promise.
Tags: andy wibbels, blog subscriptions, brian solis, bubblicious, canada, david jones, digital influence mapping project, influential marketing blog, inside pr, intellagirl, john bell, pr 2.0, pr and comms network, pr2.0, rohit bhargava, rss, sarah robbins, social media, steven hodson, student blog project, terry fallis, ubernoggin, vc, web2.0 in education, winextra
Posted in Blogs | 6 Comments »
