Social Media & Digital Marketing in Singapore

Education 2.0

Friday, December 5th, 2008

I picked up an article from Read Write Web in my feeds talking about how education is evolving, and basically that the availability of data on the internet suggests that we may not even need to memorise things for education like we used to.

To some, this might suggest that Gen Y might be getting lazy, but to me, it’s freeing up the brain to really work on other issues that can’t be as easily solved with a Google search.

One thing I never understood in my freshman year, was why I had to memorise how to create a balance sheet, when I wasn’t even an accounting student. Even if I was an accounting student, I refuse to believe that graduates leave school, get a job at an accounting firm, and sit down to create balance sheets without referring to anything because they memorised it in freshman year.

What I find more challenging, and relevant, is asking my how things apply. Or I might have all this data, but what does it mean? How do students analyse a situation from different angles and begin to think critically about issues.

Perhaps there will be some professions where memory work is still the key, but for the rest of us, probably not so.

More importantly, in response to this issue: are our educators ready to face the new wave of students who have mountains of information at their fingertips?

[Mark also picked up on the same issue and you can read his take on it here]

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State Of Social Media In Education

Friday, November 28th, 2008

Tonight wrapped up my Film 240 class here at Queen’s University called “Media & Popular Culture”. One question asked was “Do you use RSS?” and the poll came to about 15% saying yes (which is not far off from the recent 11% RSS adoption rate that was researched). [No, I didn't count hands raised. The poll was done using electronic clickers so the percentages are shown instantaneously on screen.]

On the Twitter front, something like 25 out of 101 students interviewed by Hack College indicated they know what Twitter is, but of those 25, a subset did not know the exact function of Twitter. Check out the video:

If these are the numbers for the more functional and popular tools, I’m expecting the figures for other avenues of web2.0 in education (wikis, social bookmarking, blogs, document collaboration) to be much lower.

So my questions tonight to you are:

1) Do you think these numbers are generally reflective, or should they be higher or lower?

2) If you don’t know about these tools, do you wish someone would teach you how to use them?

3) If you do know about these tools and discovered about them yourself, do you wish someone had introduced you to them earlier?

4) What aspects of education would you be most keen to utilise social media tools?

5) Do you even think such Web2.0 tools have a place in education?

6) If you’ve heard of tools like RSS, Twitter, Wikis, etc, what’s stopping you from using them?

I really, really wanna hear from you, so help me out. If you already know the tools, pass this post on to someone who doesn’t, and ask them to answer the questions!

On a personal note, if you’d like to collaborate with me on an SMU project similar to the one Hack College did, drop me a line!

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Be Careful How You Use Facebook: You Might Get Expelled!

Saturday, March 8th, 2008

Clearing my daily feeds, Marketing Pilgrim picked up an article where a student is in trouble for creating a Facebook study group.

I must say that’s pretty harsh. I use Twitter to post stuff on social media and recently sent out a Tweet to two classmates with a resource that might be helpful for them in a term project. Would that constitute cheating to a professor who didn’t know/understand/care what Twitter is for?

Just like how the traditional “water coolers” don’t exist anymore, perhaps traditional “study groups” don’t exist anymore and the web is the way to openly share ideas and learn from one another. Isn’t that the point of education anyway?

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