Social Media & Digital Marketing in Singapore

Links For The Week: 18th January 2009

Sunday, January 18th, 2009

When Prof. Michael and I were discussing what to include into the Digital Media class this term, one thing I thought we should make compulsory is Twitter. Even though it had its downtime in 2008, I think the service definitely has potential, and so this week, it’s almost all about everyone’s favourite (or “favourite”) microblogging tool, Twitter.

If you’re lazy, Steve Spalding has the Essential Twitter Guide ready for you, which is a collection of the best Twitter-related posts and guides around the web.

From the student’s point of view, Studentlinc has a post on Figuring Out The Benefits Of Twitter.

Steven Hodson is doing his Twitter and Friendfeed spring cleaning, and he points to Twitter Karma as a way of discovering who’s a mutual follower, who’s just following you, or if you’re just following them. One sneaky trick that some people use is to follow you, wait a couple of days to see if you follow them, and then unfollow you so that they can artificially inflate their follower number. This helps safeguard against that.

Finally, the one non-Twitter related link for the week, is the question “What’s A Community Worth?” over at Social Voice. It’s a fairly long article, but the real world examples/case studies of how community can be beneficial to an organisation.

I have a whole chunk of Twitter-related posts generated over the last year, (including a small Twitter 101 segment) feel free to check them out!

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