I was wondering what content was drawing the most readers on my blog for the past year or so that I’ve been blogging, so I logged into Wordpress Statistics and checked out the top 10 posts, traffic-wise, for my blog:
Brands On Blogs
Of the top 10, eight are posts that talk about brands: EA Games, Evernote, Plurk, Yahoo, Magnum, Association of Bloggers Singapore, Twitter, and Flip.
Looking at the top “brand” post that has the most traffic, my review of the Flip Cam Mino, it’s interesting to note that although the post was published in August of 2008, there’s pretty much been a steady stream of people actively searching for it and landing on the page (I know this because Wordpress Statistics also has keyword statistics, and every other day “Flip Cam Mino” or “Flip Cam Review” turns up).
Flip Cam Review Traffic
So what’s the point? If you’re still not convinced that blogs are really powerful, just consider this data (granted, sample size of one), and think for a minute about the millions of blogs worldwide that could have said something negative or positive about your brand pretty much since the dawn of the internet, and what that means for your brand if you don’t do something about it, right now.
But… You didn’t pay for it!
This seems to be a recurring comment when such applications die. We didn’t pay for Sandy or Notebook, why should we be upset that they’re gone? Perhaps the internet has fundamentally changed the way we think of consumption. Just because we don’t contribute directly to Google or MSN or Facebook when we use Gmail or Live Messenger, doesn’t mean we’re not contributing at all. Without the network effect of many users congregating around a certain service, where would the ad dollars be?
On the flip side, just because you paid for a service, doesn’t mean it won’t go under. It happens in the physical world, the online world is no different.
Portability
When Google Notebook announced it would be discontinuing support for the service, Evernote quickly rose to the occasion to provide easy exporting of users’ Notebooks to Evernote. Perhaps the issue of service shuttering wouldn’t be as tragic if such movements were the norm, but what do you do when your data is lost, as in the case of Ma.gnolia? How often do you want to do a sync between Google Bookmarks, Delicious and Ma.gnolia? Especially considering their ways of tagging bookmarks are different? Is there a need for a common “standard”?
Looking forward
I feel a little more comfortable with companies like Google and Evernote because unlike Sandy which was a one man team, they’re actual companies with a team or teams of people. But that doesn’t put my mind totally at ease that one day, a cloud service I rely heavily on will lose stuff of extreme value to me, and I would have no idea what to do next.
What are you doing to safeguard yourself from such an occurrence? What would you do if Gmail lost half your emails? If Remember The Milk lost all reminders more than a month into the future? What if your videos chronicling your life over the last six months disappeared on Vimeo or YouTube? Do you avoid such situations entirely by still relying on paper and/or a local hard disk?
After yesterday’s post detailing how Evernote has changed my life, it’s no secret I’m a huge fan of the service. Evernote isn’t the only option for storing data in the “cloud”, but why is it such a great one? I think there are a few key lessons that can be learned.
1) Focus on creating an awesome product
I was listening to Managing the Gray with CC Chapman, and Evernote CEO Phil Libin was being interviewed. Something that he mentioned was the conscious decision to focus on product development and spend on engineers and creating an awesome product instead of spending on marketing. Instead, they let it evolve organically by word of mouth. It’s something I personally believe in. Make sure your product is the best it can be, and doesn’t suck, before even thinking about marketing it or reaching out.
2) Freemium model
When you look at other “cloud” storage apps like Hordit and gasp at unlimited storage, Evernote’s 40MB per month for the free version and 500MB per month for the paid version ($45/year) may seem far away in comparison. However, I’m convinced Evernote has it’s business model planned out correctly. I use Evernote daily and I have used 0.1MB out of my 40MB free, with 2 days left to go. Unless you’re an obsessive hi-res photo-uploader, there is no reason why 40Mb isn’t enough. As a student, I don’t need a premium services (yet), so I appreciate the effort to cater to both the free and the paid user segment is something
3) Participating in the online space
Whether it’s participating in podcast interviews like on Managing the Gray, having an Evernote blog, a Twitter account, a Facebook page or a Friendfeed page, there’s no doubt Evernote’s presence online is both everywhere and value-adding
4) Listening to their fans
Of course, there’s no use just having a presence online if you don’t use it to engage with your fans. Their most recent email update reads:
As many of you know, we’re big fans of Twitter. A while back we asked you to tell us what you liked about our @Evernote tweeting and what you didn’t. The response was clear: more suggestions on how to use Evernote and fewer links to media coverage. So, for those interested in the latter, we just launched a second Twitter account focused solely on media and blogosphere coverage. Check it out: http://www.twitter.com/evernotepress
As a company, the desire to push out your press releases is overwhelming, but I think being receptive to fan’s opinions and actually changing behavior, is a huge plus and shows great respect for Evernote users.
I’m sure there are many other things Evernote is doing right, but these are the four that really jump out at me. What else do you think Evernote has done right?
I’ve been a user of Evernote since 8th December 2008, and I don’t think there’s been a day gone by since then that I haven’t used it either on my desktop, laptop or iPod Touch (they have a version for Windows Mobile too).
The premise of Evernote is simple. It’s your second brain. Everything you need to keep track of, or remember, you key it into Evernote and it’s stored in the “cloud”, which then can be accessed via web, mobile or even the Evernote client that can run straight off your desktop. All of these are synced centrally, so you always have the latest version of your updates when you access your notes.
Evernote comes complete with the ability to recognise words within images, the ability to tag and geotag notes, include photographs and voice, and for the premium (paid) version, to sync the same version of files everywhere, which can be useful for people editing documents on the go.
I first really realised the power of Evernote when I clipped some details of my flight on a whim, and then was at the airport trying to check in, but they couldn’t find my name. My e-ticket had the flight number, full name etc, but not the booking number. Luckily, it was a matter of taking out my iPod Touch, checking the tag that said “flight” and all was solved.
Since then, my Evernote usage has evolved in several different ways:
As a fan of GTD, I have a “tickler” tag in Evernote where I keep track of things I need to pay attention to each day. So I can open up Evernote and know I have a presentation due in 2 weeks. You can read about more about using Evernote and GTD here.
I’m obsessive about keeping track of what money I spend. I used to key it into my phone, but then would have the hassle of switching between my phone screen and my computer screen (where I key expenditures into an Excel sheet). Now, I just key it into my Touch with the tag “todo”, sync it up, and when I open my Excel sheet, it’s right there on the same computer.
I keep an “archive” folder in Evernote, where I put things like Amazon shipping costs (so I don’t have to keep going to Amazon and searching for the shipping page), quotes from books, my Sony service number and other things that might be useful.
I keep track of new books/music/games to check out when I’m at the store, and when I get home it will be on my Evernote so I’m reminded to check out reviews of it to make a purchase decision later
I used to take notes in class and save them as “week 1″, “week 2″ and so on. Now I just open a note with the tag “comm250″ and type everything in there in chronological order, which makes revising so much easier.
Everytime an idea pops into my head, I label it “todo” and key it in. When I start up my computer, the “todo” tags are usually the first things I look at, so it helps me focus.
As you can see, the uses and benefits of Evernote really are like having a second brain, and being able to tap into that literally anywhere. I’m rarely in the situation where something important flashes into my head, and I’m stuck trying to recall it two days later.
Because I’m using an iPod Touch, there are a few functionalities that I’m limited from using. Geo-tagging, for one, which can be very useful. For example, if you always have the same type of meeting at a particular spot, you can tag that location, and everytime you’re in there for a meeting, you can call up that tag and see previous meeting notes.
Similarly, if there’s something that needs to be done at a particular store, you can geo-tag it and when you’re in the vicinity, use that to remind you.
Still not convinced? Check out Evernote’s short introduction video. You’ll be sold.
Tomorrow, I’ve got another post lined up with some thoughts on the lessons that can be learned from Evernote, so if you’re a fan, check back for that. Meanwhile, how do you use Evernote? What tips and tricks do you have?
