Eyes & Ears On Social Media

Community Migration: Natural Evolution?

Wednesday, June 18th, 2008

Daphne plurked today about leaving Plurk to concentrate on ping.sg as well as Twitter and because things were just getting too overwhelming for her to keep up with everything at once.

It got me thinking about whether this is a natural progression of sorts. People join an online community until the benefits of another (uptime for Plurk) far outweigh the previous benefits of another (Twitter), or the conversations on Plurk are more intense/genuine than those on the shoutbox on ping.sg. What do we do when that happens?

I know Pat Law has mentioned a very good point that people move on to better value propositions. That’s why we’re not on Friendster or ICQ anymore. If the community shifts to a new “tool”, should it matter? After all it’s people-centric rather than platform-centric isn’t it?

Of course, I’m not saying either ping.sg or Twitter are inferior, unworthy platforms. I think ping is still great for getting the latest buzz in the local blogosphere and log on at least thrice a day to check out the newest posts, Twitter runs in the background on Twhirl for stuff to pop up once in awhile. But when faced with a new, potentially better tool, what happens?

One reason also why the ping.sg shoutbox is less “vibrant” now is because many of the pingsters are on Plurk as well. This suggests that people see more value there, or are joining it because everyone is as well, or a combination of both, but that results in ping.sg being less lively. Natural evolution of online platforms? Innovate and keep your communities or die?

I pretty much understand where Daphne is coming from, so I ask the local community because I’m curious: If you’ve shifted to Plurk, do you feel like you should stick with your previous platforms just ‘cos? Or does the higher value proposition outweigh all? Very curious to know the various views behind this.

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Facebook Fatigue?

Thursday, January 31st, 2008

I’ve been suspecting that Facebook’s been seeing a decline in activity for sometime. Just about half a year ago, the ‘home’ section with updates from my friends would be flooded hourly. Now I can login after 8 hours, and find that almost nothing has changed.

Suspicions have been confirmed with this article from ReadWriteWeb (once again picked up by Readburner, have I convinced you of its usefulness yet?), which says

There are now 15,422 apps on the Facebook platform — how many of them are truly useful? Anecdotal evidence would suggest that the novelty has worn off and users are finally starting to demand more of the applications they install.

The article also has statistics about the number of Facebook app users at their peak, and now:

Peak Today
Funwall 5800 2500
Superwall 4800 1800
Top Friends 2900 2200
Likeness 821 181
Super poke 1500 500
Movies 814 500
Compare People 1000 471
iLike 941 372
Causes 469 110
Superlatives 320 110
  All figures in 1,000s

There have been criticisms of Facebook in recent weeks: Marketing Pilgrim discusses a partnership between Facebook and the Wall Street Journal signalling desperation from either/both parties, and Jaffe Juice #101 has a comment on how disappointing it is that Facebook is not engaging the new media enough moving forward.

Applications are seriously beginning to rub some people the wrong way, and Facebook isn’t exactly providing the innovation that people want,  but I don’t think that’s making people tired of Facebook, or making them want to jump aboard the next new platform when it occurs.

Personally I think even with most apps stripped away, the Facebook interface is still superior to Friendster (for sure), and at least for network externality reasons, more popular here than MySpace. There are statistics to prove that MySpace is still dominant, but given that it never really caught on in Singapore, it’s not that relevant.

It would be great to hear what people here think, and maybe get a general idea of how the social networking scene is like in Singapore, and then publish some thoughts on that. My guess on where it’s going is the more frivolous applications (Grow a plant, hatch an egg?) will slowly die off, and the real social applications like iLike and Feedheads will gain popularity, as users begin to realise that Facebook can and should act not just as a Friendster clone, but a place to share information and interests in one central space.

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