Eyes & Ears On Social Media

Case Study: The Dangers Of Not Being Transparent

Friday, October 17th, 2008

Sometimes you (aka the social media manager, PR person, whatever) may stumble upon a blog or forum that’s perfect for you to… “seed” your product or service (I really hate that term. Seed.). For example, you have this list-keeping tool that seems perfect for, oh, a productivity blog. The tendency may be to “casually” reply to a blog post about lists and mention “oh I use this app” in an attempt to make it sound credible. Maybe it might look a little like this (click for larger image):

Not Being Transparent

Not Being Transparent

At first glance, it does sound like a productivity/GTD/insert-your-vertical-here enthusiast talking about his favourite app or service. Here’s the thing: if you don’t mention at the very beginning that you’re intimately associated with the product, this is what happens (click for larger image):

Getting Caught

Getting Caught

Needless to say, this “outing” has serious implications for your credibility and you’ve probably just lost any chance of “seeding” at this blog again. (No, changing names or using an anonymous name is not the solution).

Have you had experiences like this before? What do you think someone like this could do to earn back some trust? Air your views!

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reQall: Current Productivity Tool Of Choice

Wednesday, October 1st, 2008

As the name suggests, reQall helps you recall the stuff you need to do all day long. Although I’m pretty happy with Remember The Milk as a little add-on to my Gmail and I Want Sandy for meeting reminders and the like, the big advantage that reQall has over them is an iPod Touch application.

reQall becomes most effective when you’re in an environment that is highly connected. For me being in a school where there is wireless everywhere, and a home that’s wifi enabled is more than enough. The Firefox extension allows you to enter “What popped into your head”, and it understands simple context like dates and times, which is exactly what I need. So I’d be surfing or chatting to someone and someone says “oh by the way the assignment is due next Monday”, I can type that immediately right from my Firefox browser.

One other thing I like about the interface of reQall, is that it’s separated into an actual to-do list that is time-sensitive, a shopping list and a notes list. There’s even an option to upload images to trigger your memory, if that works for you. I really like the shopping list and notes function now that I’m living pretty much on my own. Everytime something runs out I just enter it in from my iPod Touch and sync it up and when I head out to the store, it’s all in one place (you don’t need internet access to retrieve data from your iPod Touch).

If you’re like me and was thinking long and hard about updating your iPod Touch software to 2.0, I’d almost say that the reQall app alone would be reason enough for me to pay that $9.99, so consider giving it a try.

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