Social Media & Digital Marketing in Singapore

Why Singaporean Press Are Like Vultures

Wednesday, May 27th, 2009

As everyone knows by now, Singapore has it’s first H1N1 case, a schoolmate of mine from SMU (I don’t know her name or who she is). She came back from a business study mission to New York, and I was on a similar trip two years ago in 2007, and many of my friends were on trips before, during and after that.

So when the media gets hold of information that

a) The H1N1 case is a student from SMU

b) She was on a business study mission to New York

What do they do? Call/email/sms/instant message anyone and everyone they know who has ever gone on the trip, regardless of which year it was. I personally was contacted for information, so too were other friends who were on the previous trips, and not this year’s. They then start asking for the phone number of the professor in charge.

Look. If you want to do responsible reporting, do responsible reporting. Call the hospital, ask the doctor how she is, ask the ministries if we’re prepared for the flu, whatever. Don’t sensationalise reporting by finding out facts that don’t matter, and don’t harass people who have nothing to do with it!

You know the rules. You want a comment, call the school, not the students.

And for goodness sake, leave the poor girl alone to recover in the hospital. It’s bad enough she has to go through the trauma for having the virus, the last thing she needs are vultures circling around her door, phone and anywhere else to get every juicy tidbit of information that matters.

By the way, Channel News Asia, there’s no point being on Twitter which is meant for instantaneous messaging, if you break the news almost five hours after it’s out.

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