Social Media & Digital Marketing in Singapore

Review: The Flip Cam Mino

Monday, September 1st, 2008

So I’ve been raving about the Flip Cam over on my personal blog along with some nifty videos of my travel so far, but I haven’t really talked about it much, so here comes my review.

I first found out about the Flip Cam from a Hack College video podcast and was immediately impressed. The best things about the Flip Cam are its size and ease of use. It’s about the size of a handphone and I’ve had it for almost a week and have not looked at the user manual once. You switch it on, press record and press stop. End of story. It’s so nice to have a no frills piece of equipment these days.

The one thing that I was a little bit hesitant about at first was the size of the lcd screen. You can see it’s pretty tiny, especially compared to what I’m used to on my 2.5inch Nikon D40x, 3inch Canon Ixus 860 IS and 3.5inch iPod Touch. However, with more use I’ve realised that the screen is meant for little more than making sure you have all the objects you want to capture in your view, because the Flip Cam’s video quality is so high that it takes care of the rest. In other words, as long as the object of interest can be seen on the lcd screen, even if it looks like an ant, you don’t have to worry.

Memory-wise, the Flip can hold an hour of video. At first I thought it didn’t sound like much, so I decided to keep all my videos on it and see how long before I run out of space. Fastforward a week later and I’ve barely used 10 minutes of video. Pretty amazing! That said, I don’t think you could go on a long trip without laptop to transfer stuff to because sooner or later you will probably run out of space.

The other thing that bugged me was the lack of batteries. The original Flip Video used AA batteries whereas the Mino uses an internal battery charged by your USB port. However, seeing as it’s unlikely I (or for that matter most bloggers) will go more than a week without connecting our gadgets to our laptops or computers, it’s safe to assume that the battery can be easily charged. And it only takes a couple of hours.

Brian also alerted me to the fact that the Mino has a omnidirectional mic attached compared to the older versions of the Flips. That means that it picks up sound from all direction, not just in front of the camera. That makes it great for interviews or running commentary as well (as you can see from my videos)

All in all, I think the Flip Cam is a fantastic piece of equipment. Sure my Canon Ixus 860 IS can take videos, but I’d much rather save the space for pictures, and use the Flip for dedicated video taking. It’s also much smaller which makes it easier to store in my pocket for quick retrieval. I think this is going to be a great accessory for the next Social Media Breakfast | Singapore, PodCamp Montreal and other fun stuff while I’m up here in Canada.

Until I can bring it home and show all of you in Singapore, you can check out my videos on Vimeo, where I’m now a proud member of the Flip Cam owners group!

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Why Students Should Blog – Almost Winning A T-Shirt!

Wednesday, May 14th, 2008

You might remember my “Why Students Should Blog” post in response to HackCollege’s contest. I finally caught up with episode 26 of the Hack College Podcast today by Chris and Kelly, and was thrilled to find that I made the final four to win a Hack College t-shirt!

The segment starts at about 18 minutes and I think the collection of answers are really good. I appear in the episode as a tweet. I know people go on about how social media and blogging and whatnot in North America doesn’t always apply here, but this one does.

In any case, I didn’t win that t-shirt, but dammit I’ll keep trying. Failing which I’ll just buy one for myself when I head up there later in the year. (But that’s not an excuse to not let me win, HackCollege!)

If you want to discover more, check out “The Case For Student Blogging” by HackCollege, I think it’s pretty good stuff. If you’ve been agonising over the perfect phrasing of your resume since forever, why not take a look at this and find a better way to supplement your case for future employment.

By the way, need more case studies on Blogging Yielding Fruit? Look no further than my Social Media Breakfast co-hoster Derrick Kwa who scored one with the one and only Seth Godin, as well as Corvida aka Shegeeks who scored one at ReadWriteWeb.

It’s happening people. Stop ignoring it.

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Why Students Should Blog – A Few Pointers

Friday, May 2nd, 2008

Hack College posted an article on the Case for Student Blogging and @KellySutton posted the same question on Twitter as part as a competition to win a Hack College t-shirt. I’ve been wanting to write about this for some time, so it seems like a good time as any.

I’m going to write a few segments:

  • Whether you already have a blog
  • How it can get you an internship/job
  • My personal experience
  • Other intangible benefits
  • Whether blogging restricted just to people like me, ie those interested in social meda.

But I Already Have A Blog!
Actually, no, you probably don’t. Having a Meepok Blog (ie one where you talk about the meepok you had over lunch) is not a blog. It is a blog in that you’re capturing down your thoughts, but it’s not a blog where you’re adding value. And that’s the kind of blog you need to have if you’re in school, especially a university looking for an internship and/or employment.

Seriously? A Blog Helping Me Find A Job?
Yes. An article got featured in the New York Times about Christopher Penn’s (from Marketing Over Coffee) social media resume about the same time that Seth Godin questioned the need for a resume at all. ie: Your blog should speak for itself. Granted, we’re early days into this line of thinking, but if you’re just entering university now, a lot can change in the four years till you graduate and join the workforce. In fact, I just saw a social media internship today saying that including a blog and/or Twitter stream would be helpful.

My Personal Experience
I started this blog with no expectations except to contribute to the community. However through it I’ve gotten an invitation to advise a company on internal/external blogging, to be a panelist at a conference that costs $680 to attend and three internships. (Full disclosure: I couldn’t take up two of them, the third has yet to be confirmed). Ultimately it doesn’t matter whether or not it works out. The point here is: When was the last time you heard of offers coming your way just via a blog? No formal submission of resume, no cover letter? It’s a whole new world that frankly, surprised me as well.This can happen to you. But you have to start right now.

Other Intangible Benefits
As the world progresses, more and more of our lives are going to be lived online. Blogging/Tweeting/Podcasting etc creates and online presence and reputation for you. When your prospective employer Googles your name (and believe me, they will), you don’t want the first thing they see to be a story of you drunk at a club via your friend’s blog. You want them to see a thoughtful article you’ve written. Online reputation for your personal brand is priceless, and the difference between a good or bad one is how much effort you put in to develop it.

Another intangible that I’ve found particularly for me, is that it helps me write better and faster. I take an average of 20-30 mins to punch out a blog post. That translates to my school work where I’m writing papers and it takes me 45 minutes to get two pages out and send it for editing. Lightning fast.

Final point on intangibles, the great thing about everything being online is relationships. Whatever you blog about, the chances that someone will pick it up is always there, someone may be scanning Twitter for keywords that you mention in your blog, or simply Googling randomly or using StumbleUpon. Why not provide them an opportunity to connect to you?

But I Don’t Blog About Social Media!
It doesn’t matter. Your blog can be on anything. Drawings/sketches if you’re looking to be a creative in advertising. Commentary on the sub-prime crisis if you’re in finance. What changes in interest rates mean if you’re studying economics. Anything that you can point your future employer to and say “Look, I’ve been on top of this stuff for awhile now, and that makes me more valuable to hire than the other person who just submitted a resume with his grades.”

So what do you think? Are you reading this right now and thinking “Bullshit”, or are you thinking of what to name your blog? Let me know. If you’re thinking of starting a blog but you’re unsure of what to do/how to get about doing it, feel free to drop me a comment as well. I don’t claim to be an expert, but I’d like to help if I can.

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Podcast Of The Month: February

Monday, March 3rd, 2008

February was when I really expanded my podcast horizons and picked up stuff other than Six Pixels Of Separation and Jaffe Juice and my winner for this month goes to:

Marketing Over Coffee: Picking On Grandma, for three reasons:

  1. Great discussion on connectors and networks.
  2. Picking on grandma isn’t as negative as it sounds, but rather serves as a reminder that companies need to develop user-friendly products. (Grandma can use an ipod much easier than some other MP3 player because itunes syncs everything)
  3. Introduction of two useful Facebook apps (I’ll be showing one tomorrow).

My other nominees:

The Lost Initiative – I almost picked this as the winner because the discussion is so quick flowing. I think the British might just be less rambly. Ultimately, I decided the winner should be social media centric, so it’s a very close #2.

Six Pixels Of Separation #91 – for the 12 minute audio interview with Rick Murray. So good.

Jaffe Juice #104 – for the weigh-ins on 10 relationships vs 5 million impressions and also for mentioning that advertising is actually anti-cyclical to economic conditions, something that I don’t think companies grasp very well.

Special mention goes to the Hack College videocast #16, where they actually explored the idea of Twitter being used as a warning system in a school shooting. I draw parallel to wondering what would have happened if Twitter was used during 9/11.

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