Social Media & Digital Marketing in Singapore

Why The New Facebook Rocks: Increased Interaction

Tuesday, October 21st, 2008

I wanted to talk about this post by Hutch Carpenter awhile back. The basic idea that he says is that Facebook is getting his attention again because of the increased interaction in his network.

The same applies for me. Previously I spent maybe ten minutes a day on Facebook, logging in just to check message or development in groups, now when I use Facebook, it’s open almost the whole time I’m online so I can check for new status updates, photos, posted items and the like. It’s brought much more value to me than the old Facebook where I see whose egg hatched into a dinosaur.

I read somewhere about Facebook applications talk about losing a lot of traffic literally overnight, which I suppose is inevitable since interaction seems to be the new focus of Facebook, not applications. That said, I believe that if you have a truly fun application, people will still visit it regardless. I still go to Visual Bookshelf and Premier League Picks, for example.

When I first started using Twitter, I tried to explain to people that it was like updating your Facebook status, and now with Facebook’s ability to comment on status updates, I think they’ve really grasped the Twitter concept and made it into a very powerful one. Hutch gives examples of how much more interaction he has on Facebook compared to Twitter for the same update. On many levels it makes a lot of sense. Would I bring my friends over to Twitter if there’s a powerful equivalent on Facebook where my friends already are?

i guess it’s easy for the social media types like us to appreciate the new Facebook, but I really want to hear from the average users. Those who used to use Facebook to throw sheep or rate friends. How does the new Facebook work for you? Does the increased interaction make a difference? Please comment!

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