Links For The Week: 30th November
Monday, December 1st, 2008If you usually skip weekly link section (published Sunday night/Monday morning, depending which part of the world you’re in), don’t skip it this week because there are two great research pieces, two blog posts and *gasp* one semi-mainstream media post this week. All great reads.
Community Management
Online Communities: Establishing A Community’s Culture – As empirical as research can be when it comes to stuff like “community” and “culture”. A must-read for those involved in community management, or thinking about entering it.
Gamer Demographics Research
Very interesting findings about Target Audiences For Online Game Advertising. Among others:
THE INTERNET AS A DOMINANT FACTOR IN YOUNG MEN’S LIFE:
* 69% say they can’t live without the Internet, versus just 31% for television
* 40% use the Internet for more than 22 hours a week
* 36% say they can’t live without the Internet for socializing
* 33% say they can’t live without online entertainment
GAMERS AS CONSUMERS
* The average gaming household income ($79,000) is notably higher than that of non-gaming households ($54,000).
* Gamers are willing to pay extra for the latest and greatest: they are twice as likely as non-gamers to buy a product featuring new technology even if they are aware that there are still bugs.
Twitter
Like many other people around the world, I was hooked on the hashtag #mumbai on Twitter following the attacks. The lessons learned from this are everywhere, so I won’t re-blog them here, but it’s nice to see social media tools getting some recognition from big mainstream media outlets like Forbes on Twitter’s Moment.
Blogging
Mitch Joel tells us to Start A Blog Today, and I couldn’t agree more. Especially for those like me, waiting to enter into a very competitive market in this recession economy, it could just make the difference, assuming you’re applying for an enlightened corporation that would recognise the benefits of blogging.
Blogger Outreach
Finally, Brian asks Why Do We Have Blogger Events? and I think he’s hit the differentiating factor on the head. It’s not about randomly inviting people for events, it’s about community building. And that’s the hard part.
As always, share your links with me on Delicious or just leave them in the comments below!
Tags: #mumbai, blogger outreach, blogging, brian koh, can't live without the internet, community management, establishing community culture, forbes, gamer demographics research, gamers as consumers, harmless bananas, internet as dominant factor in young men's life, internet usage statistics, mitch joel, should i blog?, start a blog today, target audience for online game advertising, twitter
